Data-Driven Marketing Analyst with SQL Expertise

Vor 3 Tagen

Munich, Bayern, Deutschland zooplus Vollzeit

About zooplus

As Europe's leading online pet platform, we're on a mission to create joy for pets and their parents. Our core values of Care, Courage, Openness, and Simplicity drive us to grow, raise the bar for our customers, and fuel a pet-first business.

Your Role

We're seeking a skilled Marketing Analyst to join our team. As the main analytics expert, you'll shape up our reporting, regular/ad hoc analysis, and dashboarding capabilities. You'll support central and local managers' projects, apply advanced statistics methods, and plan new tracking initiatives.

Your Responsibilities

  • Act as the main analytics expert regarding marketing topics
  • Shape up our reporting, regular/ad hoc analysis, and dashboarding capabilities
  • Support central and local managers' projects as well as reporting to Management
  • Apply advanced statistics methods in order to deliver relevant insights
  • Planning for new tracking initiatives and maintenance of existing tracking concepts
  • Based on your research you give recommendations on efficiency potentials, customer insights and competitive advantages by collecting, combining and leveraging large datasets from various sources
  • Hosting training sessions for colleagues within and outside the team on your areas of expertise, for knowledge sharing/building

Requirements

  • 3+ years of relevant experience working experience as a Marketing Analyst, SEO Analyst, Business Analyst, CRM Marketing Manager or equivalent
  • Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
  • Profound Online Marketing knowledge, ideally SEO related
  • Strong SQL-skills and a good understanding of relational databases
  • Good understanding of Digital Marketing landscape
  • Structured thinking and presentation skills
  • Quick comprehension, high affinity for numbers and feel for metrics and KPIs
  • Advanced Excel capability
  • Working experience with tools such as Tableau, PowerBI, Qlikview or similar
  • Know-how in Adobe Analytics, Google Analytics or similar is a plus
  • Experience in using Python for data analysis is a plus
  • Fluent in English; any other European language is a plus

What We Offer

  • 20% discount in our zooplus shop
  • Internal and external training
  • Team events
  • 28 vacation days and days off on 24th and 31st of December
  • Corporate rates at a local gym chain (Body & Soul)
  • Company mobile phone for work and personal use

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