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Data Insights Specialist
vor 2 Monaten
Amazon Advertising is seeking a highly skilled and motivated Analytics and Insight Professional to help scale our growing advertising business.
About the RoleThe Analytics and Insight Professional will be a key member of the Customer Success Team at Amazon Advertising, working with sales, product, retail, and other Amazon business partners to analyze and improve advertisers' performance on Amazon, in support of their marketing initiatives.
The ideal candidate will have a strong background in data analysis, advanced statistical techniques, and experience working with complex data sets. They will be able to translate technical aspects of analysis and metrics into actionable insights for advertisers and stakeholders.
Key Responsibilities- Provide guidance to C-suite marketing leaders via business reviews and frequent in-person client presentations to regularly iterate on and articulate a brand's strategy
- Present findings and insights in a consultative way to the client and collaborate with internal teams to provide a complete solution
- Deal with ambiguity to decipher complex problems, select an ideal solution from a wide array of analytic techniques and concepts, and translate into actionable requirements for the team
- Collaborate, work cross-functionally, and communicate effectively across multiple business functions and geographies
- Be comfortable working with non-UK based advertisers and be able to ramp up quickly in terms of understanding the nuances of advertisers in other locales
- Proactively provide appropriate levels of support and guidance to other locales outside of the core market
- Influence marketing initiatives and own account-level data and/or analytics related strategic conversations internally and externally
- Deliver regular and bespoke analyses and insights for some of the world's largest advertisers to drive growth across advertiser KPIs and help them grow their businesses
- Demonstrate deep analytical ability and develop great expertise in Amazon's proprietary metrics, working to constantly evolve how we analyze and communicate data-driven insights to our advertisers
- Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions, writing training documentation, and whitepapers for internal and external use
- Be a proponent of data-driven decision making and encourage clients to act on recommendations
- Be someone who enjoys and shows an appetite for learning new skills and adopting new analytic methodologies and tools
- Bachelor's degree plus 10+ years' experience in client-facing data analysis roles
- 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side)
- Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and stakeholders
- Excellent data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals
- Comfortable presenting complex analysis in a simple, easy-to-digest way to C-suite level stakeholders
- In-depth understanding of advanced statistical techniques and methodologies as well as simple linear regression analysis, multivariate regression analysis, and model building
- Advanced in SQL – ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
- Fluency with an advanced analytical tool (Python, R, SAS, etc.) – ability to run advanced statistical modeling and testing in one of the above languages
- Complete understanding of the end-to-end process of marketing campaign
- Excellent organizational, interpersonal, and communication skills (both written and verbal)
- Speak, write, and read fluently in German
- Experience in delivering client-facing reports in a consultancy role
- Experience with advertising publishers and marketing/creative agencies
- MBA, Master's, or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience
- Experience in performance advertising in a role where you managed significant complexity and scaling challenges
- Experience in predictive analytics, experimental design, A/B testing
- Experience and familiarity with AWS stack
- Experience in campaign management and set up
