Marketing Communications Specialist

vor 14 Stunden

Hamburg, Hamburg, Deutschland Philips Vollzeit
Jobbeschreibung

Als Marketing Communications & Content Manager*in bietet dir die Kategorie Imaging Components eine einzigartige Gelegenheit, den Wachstumspfad des Geschäftsbereichs im Drittkundengeschäft (OEM) unter der Marke Dunlee zu gestalten. Du wirst PR-Kampagnen und kundenorientierte Inhalte für verschiedene Kommunikationskanäle aufbereiten.

Deine Aufgaben:
  • Definition der Engagement-Strategie basierend auf der Marketingstrategie
  • Aktive Mitgestaltung der Customer Journey und des Marketing Funnels
  • Team-übergreifende Zusammenarbeit zur Steigerung der Markenbekanntheit
  • Media/PR-Management
  • Überblick über den globalen Medienplan und Medienprozess
  • Strategische Empfehlungen und Bewertung von Medienplänen
  • Recherchieren und Verfassen von Pressemitteilungen, Anwenderberichten, Statements und Social-Media-Beiträgen
  • Pflege von Medienkontakten und Erstellung von Content für diverse Kommunikationskanäle (Website, Social Media, Broschüren etc.)
  • Marketing-Management
  • Prüfung und Sicherstellung einer einheitlichen Corporate Language
  • Überwachung und Bewertung der Wirksamkeit von PR-Kampagnen
  • Kontinuierliche Optimierung der Marketingstrategien und -prozesse
  • Lead Management und ROI-Bewertung von Marketingaktivitäten
  • Allgemeine Marketingunterstützung, Prozessoptimierung und Implementierung von Marketingtools
Deine Qualifikationen:
  • Abgeschlossene Ausbildung oder Studium im Bereich Marketing-/ Medien-Management, Technische Redaktion, Journalismus, Public Relations oder vergleichbares
  • Berufserfahrung in PR oder Content-Erstellung
  • Idealerweise Erfahrung im Hightech- und B2B-Umfeld
  • Begeisterung für technische Themen
  • Spaß an redaktionellen Tätigkeiten und komplexe Themen klar und überzeugend darstellen
  • Ausgezeichnete schriftliche und mündliche Kommunikationsfähigkeiten und Erfahrung im Umgang mit gängigen Social-Media-Kanälen
  • Kreativ und selbstorganisiert
  • Zusammenarbeit im Team begeistert, flexibel und zuverlässig und Projekte selbstständig bearbeiten
  • Fließend Englisch und Deutsch sprechen, Niederländisch ist von Vorteil

Bei Philips steht das Wohl aller an erster Stelle. Jeder Mensch, wo auch immer auf unserem Planeten, verdient eine erstklassige Gesundheitsversorgung. Daran glauben wir und dafür stehen wir morgens auf. Mach auch du den Job deines Lebens, um das Leben anderer zu verbessern.

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