Channel & Retail Marketing Manager

vor 2 Monaten

Erfurt, Thüringen, Deutschland Tetra Pak Vollzeit
About the Role

We are seeking a dynamic and customer-focused Channel & Retail Manager to lead the business relationship within the Retailers in the Food & Beverage industry.

Key Responsibilities
  • Drive growth and identify, prioritize, and pursue business opportunities.
  • Develop and execute the channels strategy, aligned with Tetra Pak's strategy and Key Account business plans.

In this position, you will be the key point of contact for the Distributors in Germany, Austria & Switzerland, ensuring that their operational and strategic issues are coordinated in a timely manner, and identifying their needs and delivering solutions to drive mutual growth.

What You Will Do
  • Lead creation, implementation, and follow-up of the Retail strategy aligned with Tetra Pak's 2030 strategy.
  • Lead and develop an agenda with the main Retailers in Germany, Austria & Switzerland and the related stakeholders to have a clear understanding of their needs.
  • Actively coordinate and secure business opportunities among customers and retailers.
  • Lead opportunity management, cross-selling, and up-selling, promoting Tetra Pak's portfolio through fact-based value proposals.
  • Participate in the creation, implementation, and follow-up of plans for Key Accounts in collaboration with the rest of the team.
  • Relevant industry mapping of Tetra Pak and competition position within the Retailers.
Requirements
  • A Bachelor's degree or equivalent skills and experience in Business Administration, Economics, Marketing, or Engineering.
  • 5 to 10 years of experience in a Retailer in the FMCG industry.
  • Understanding of the Food & Beverages Value Chain. Local market knowledge as well as the FMCG landscape, trends, customers, and categories.
  • Professional experience with relationship management, commercial, and/or customer-facing experience, as well as the ability to build lasting relationships with internal and external stakeholders.
  • Self-drive and the ability to work autonomously.
  • A consultative and clear communication style with good presentation skills.
  • A mindset towards life-long learning, with a curious mindset and the ability to take initiative.
  • Fluent in German and English, French speaking is an advantage.
  • The ability and flexibility to travel throughout Germany, Austria & Switzerland markets (25%).

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