Associate Director CRM

Vor 4 Tagen


Berlin, Berlin, Deutschland HelloFresh Vollzeit
About the Role

HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. We are seeking a talented and strategic-minded CRM leader to lead our Outbound Initiatives in the Reactivations International team.

Key Responsibilities
  • Develop and implement strategic initiatives for outbound initiatives, focusing on reactivating lapsed customers.
  • Collaborate with cross-functional teams to align CRM strategies with overall business goals.
  • Work closely with the outbound operations department to design and execute outbound communication campaigns, ensuring alignment with reactivation goals.
  • Provide guidance on campaign targeting, messaging, incentives, and timing to maximize reactivation rates.
  • Utilize data analytics to derive actionable insights and make data-driven decisions for reactivation strategies.
  • Evaluate and implement CRM tools and technologies to enhance the efficiency and effectiveness of outbound initiatives.
  • Collaborate with the Reactivation CRM team and the outbound operations team to align strategies and ensure a cohesive approach toward reactivating lapsed customers.
Requirements
  • Proven experience in CRM strategy development and management.
  • Proven experience with Outbound Call Centre channels.
  • Strong analytical skills and the ability to derive actionable insights from data.
  • Experience in Experimentation.
  • Excellent leadership and collaboration skills.
  • Knowledge of relevant regulations and compliance standards.
About HelloFresh

HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. We are a fast-growing tech powerhouse with a diverse and vibrant international environment of 90+ different nationalities.

We offer a comprehensive relocation assistance package, a significant discount on your weekly HelloFresh box, internal learning and development opportunities, mental health support, and a hybrid working model.


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