Aktuelle Jobs im Zusammenhang mit Lead Insights Consultant - Düsseldorf, Nordrhein-Westfalen - Circana
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Lead Insights Consultant
vor 3 Monaten
Senior Insights Consultant (m/w/d) Marketing Analytics FMCG
Remote work options available
Department: Global Solutions Delivery, EMEA/APAC Media & Analytics Circana
Join Us in Driving Success
At Circana, we are committed to fostering an environment of continuous learning and development. We value open feedback and celebrate achievements, both large and small, while maintaining a flexible approach to work-life balance. Our dedication to diversity, equity, and inclusion empowers our employees to bring their authentic selves to work. Become part of our inclusive team where curiosity and ownership of outcomes are encouraged.
Key Responsibilities
As a member of the EMEA & APAC Media & Analytics Solutions Delivery team, your primary focus will be to assist FMCG manufacturers and retailers in achieving their growth objectives. This will involve analyzing the effectiveness of their in-store sales and marketing initiatives, as well as identifying areas for performance enhancement. Your insights will inform recommendations regarding product assortment, media strategies, pricing, and promotional efforts, leveraging advanced analytics based on EPOS data.
In your role as a Media & Analytics Insights Consultant, you will collaborate with a diverse team of consultants, delivering both contracted and ad hoc services to our clients. You will oversee the execution of Media & Analytics projects, ensuring timely delivery of insights while maintaining close communication with clients and your colleagues.
Project Management Duties
- Utilize data and analytical findings to provide clear and impactful recommendations to clients.
- Manage client relationships and coordinate with suppliers to ensure comprehensive data collection and validation.
- Serve as the primary liaison between Circana's data scientists and insights analysts to facilitate project delivery and maintain quality.
- Oversee project quality by defining scope, conducting quality checks, and monitoring timelines.
- Align project outcomes with client expectations, interpreting business inquiries into actionable project specifications.
- Create engaging presentation materials and deliver them to clients, while providing guidance to analysts and data scientists throughout the project lifecycle.
Insights and Consulting Responsibilities
- Collaborate with Circana's commercial team to develop insights and prepare client presentations based on data analysis.
- Lead client workshops to effectively communicate and interpret analytical results.
- Identify industry trends and generate innovative ideas to deliver actionable insights that drive client growth.
- Establish and nurture trust-based relationships with clients, acting as a reliable advisor and partner.
Required Qualifications
- Interest in marketing strategy and familiarity with FMCG market dynamics.
- Relevant experience in data analysis or management, with a preference for marketing mix insights.
- Understanding of media channels and advertising principles.
- Strong analytical skills with proficiency in MS Office; statistical background is not mandatory.
- Experience with big-data platforms like Circana Market Advantage is a plus.
- Knowledge of analytical methodologies such as A/B Testing and Marketing Mix Modeling.
- Exceptional storytelling abilities with the capacity to simplify complex data.
- Strong organizational skills, capable of managing multiple projects simultaneously.
- Positive attitude with a willingness to learn and adapt.
- Self-driven and accountable, with effective decision-making and project management skills.
- Ability to thrive in a fast-paced environment while managing various stakeholders.
- Excellent communication skills, able to proactively address issues and facilitate resolutions.
Circana's Core Values
We seek individuals who embody our core values in their daily work:
- Stay Curious: Always eager to learn and explore new ideas.
- Seek Clarity: Transforming complexity into clear action.
- Own the Outcome: Taking responsibility for decisions and actions.
- Center on the Client: Continuously adding value for our clients.
- Be a Challenger: Striving for improvement and innovation.
- Champion Inclusivity: Building trust through empathy and respect.
- Commit to Each Other: Contributing to a positive workplace culture.
Location
This position offers flexibility in location, with remote work options available.
