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    Purpose and ScopeThe adidas Design team is seeking a highly skilled and creative Senior Design Specialist to assist in the development of market-right products for the adidas brand. As part of an international design team, this role will collaborate with marketing and development to create innovative and effective designs.Key ResponsibilitiesDevelop and...

Graphic Design Specialist

vor 3 Monaten


Herzogenaurach, Bayern, Deutschland adidas Vollzeit

OBJECTIVE & SIGNIFICANCE FOR THE ORGANIZATION

As a key member of an international design team, you will craft compelling product graphics that resonate with the adidas brand, collaborating closely with marketing and development teams.

Core Responsibilities:

  • Stay ahead of global design trends and innovations, applying them effectively.
  • Oversee the creative process to ensure that final products align with commercial goals and brand image.
  • Lead and execute defined projects with a strong creative vision.
  • Design graphics for both international inline and exclusive apparel, guided by the Design Director and in partnership with marketing.
  • Facilitate effective communication with product management and development teams.
  • Create 3D concept representations and digital assets to support accurate development and informed decision-making.

PRIMARY DUTIES

  • Implement t-shirt graphic designs that adhere to adidas' visual language and corporate identity guidelines.
  • Translate business strategies into unique and recognizable design languages that meet customer expectations.
  • Guide graphic direction by gathering essential information to create truly international sports graphics, utilizing diverse sources such as:

- Trade publications, trade fairs, and sporting events

    • General interest media, trend analysis services, fashion and sportswear magazines, market visits, and team travel.
  • Generate trend and travel reports for the design team and present insights to marketing.
  • Develop graphic design concepts tailored to specific product areas or projects.
  • Create a variety of graphic elements, including illustrations, typography, logos, sketches, technical drawings, color concepts, and storyboards.
  • Ensure a smooth transition of graphic artworks to the production department, providing all necessary information for the development process.
  • Act as the primary contact for product management regarding product realization and collections.
  • Manage efficient communication and processes between design, marketing, and development teams for all related product issues.
  • Present graphics internally and assist with external presentations to support product launches.
  • Ensure that sketches are uploaded into the internal software catalog.
  • Lead the graphics team, delegating tasks, fostering their development, and guiding them through the design process.
  • Possess strong 3D skills and familiarity with virtual design tools.

ESSENTIAL EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

  • Bachelor's or Master's degree in Graphic Design or a related field.
  • Proficient in using Apple Mac or PC, with advanced skills in Adobe Illustrator, Freehand, and Photoshop.
  • Solid understanding of graphic design and apparel product knowledge.
  • High level of creativity and innovation.
  • A minimum of 5 to 7 years of experience in graphic design.
  • Fluency in English is required.