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Senior Growth Marketing Strategist

vor 2 Monaten


Berlin, Berlin, Deutschland SHEIN Vollzeit
ABOUT SHEIN

SHEIN is a worldwide online fashion and lifestyle retailer, delivering SHEIN branded clothing and products through a global network of suppliers, all at competitive prices.

With its headquarters in Singapore, SHEIN is dedicated to making fashion accessible to everyone, championing its industry-leading, on-demand production approach for a smarter, future-ready sector.



Position Title:
Senior Growth Marketing Manager


We are in search of a driven and seasoned Senior Growth Marketing Manager to enhance our vibrant team in Germany.

The perfect candidate will possess robust business insight, a profound comprehension of the German market, and fluency in English and Mandarin. Proficiency in German is a notable advantage.



Key Responsibilities

  • Formulate and execute growth strategies customized for the German market to enhance customer acquisition and retention.
  • Identify and establish new local acquisition channels to broaden our presence within the German market.
  • Conduct market analysis and evaluate data specific to Germany to uncover growth opportunities and refine marketing initiatives.
  • Lead sales-focused marketing campaigns, utilizing data to track progress and ensure overall effectiveness. Concentrate on achieving growth targets and consistently optimizing efforts to meet or exceed objectives.
  • Collaborate with cross-functional teams, both locally and at headquarters, to synchronize marketing strategies with business objectives and guarantee consistent messaging.
  • Facilitate effective communication between the German office and headquarters, translating and interpreting materials as necessary.
  • Establish and nurture relationships with key local partners and influencers to boost brand visibility and growth.
  • Remain informed about the latest trends and best practices in growth marketing and the local market landscape in Germany.

Qualifications

  • Bachelor's degree in Business, Communications, Marketing, or a related discipline.
  • Demonstrated experience in growth or business development roles, with a strong emphasis on the German market.
  • Fluency in English, both written and spoken; proficiency in German is highly preferred.
  • Proficiency in Mandarin is a significant advantage.
  • Strong analytical abilities with the capacity to interpret data and make informed decisions.
  • High numerical sensitivity and robust analytical skills.
  • Excellent project management capabilities with the ability to handle multiple projects concurrently.
  • Innovative thinker with a results-driven mindset and a passion for creativity.
  • Strong interpersonal and communication skills, with the ability to thrive in a multicultural environment.
  • A comprehensive understanding of the German market and culture is essential.