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Marketing Team Leader

vor 3 Monaten


Berlin, Berlin, Deutschland AUTO1 Global Services SE & Co. KG Vollzeit
Team Lead - TV & Video Marketing (f/m/x)

Company Overview
At AUTO1 Group, we pride ourselves on our innovative marketing team that leverages data-driven insights to enhance both performance and brand-building initiatives. Our approach to acquisition marketing and conversion optimization is fully in-house, providing an ideal environment for rapid professional growth.
As the Team Lead for Media across our consumer brands and their affiliates in Europe, you will be an integral part of our international marketing team. Our dynamic and ambitious marketing professionals collaborate to elevate the Autohero brand and drive customer acquisition. If you seek a vibrant workplace where you can make a significant impact from the outset, explore the details of this role below:

Role Responsibilities
  • Oversee budget management and performance outcomes for all offline and video marketing initiatives across 9 European markets (AT, DE, FR, ES, IT, NL, BE, PT & SE).
  • Enhance our Brand Media campaign strategy through data-driven methodologies to optimize traffic acquisition and improve various brand KPIs.
  • Perform comprehensive data analysis by linking media KPIs with essential business metrics using our leading industry tools.
  • Lead an international team of 8 dedicated members, ranging from junior to senior levels, providing constructive and actionable feedback to foster their professional development.
  • Utilize your strong connections within the media sector to identify optimal offline marketing opportunities that will enhance customer acquisition and brand visibility for our consumer brands and their affiliates across Europe.
  • Manage the planning, booking, and evaluation of performance-oriented brand marketing campaigns across TV, YouTube, radio, and other offline channels.
  • Work closely with our Head of Creative Production and their team to develop high-impact advertising campaigns.
Candidate Qualifications
  • A degree in business or marketing, complemented by relevant experience in offline, brand, and YouTube marketing (preferably within e-commerce).
  • Strong analytical capabilities, a data-driven mindset, and a passion for tackling analytical challenges by delving into extensive data sets using Excel and Google Sheets.
  • Comfortable in a fast-paced environment, eager to embrace challenges that enhance your learning curve.
  • A keen attention to detail and a structured approach, enabling you to manage multiple facets of campaigns and projects effectively.
  • Highly motivated to further develop and learn in the realm of brand building by actively testing new ideas and consistently challenging the status quo.
  • Fluency in English is essential; proficiency in any additional European language is advantageous.
Additional Information
  • Join us as we transition from a unicorn to a publicly listed company and become part of our success story.
  • We prioritize work-life balance and remote work options, offering flexible hours and 30 days of vacation.
  • We are committed to your personal and professional development, providing a dedicated education budget for online courses, conferences, and training.
  • Our workforce is enriched by over 90 nationalities, fostering a truly international and diverse working environment.
  • Enjoy discounts on renowned brands such as Flaconi, Bosch, Apple, and Sky, along with special offers on used cars for you and your loved ones.
  • We emphasize mental well-being as a key component of personal and professional success, offering free access to mindfulness resources.

Contact
We embrace an open culture at AUTO1 Group, valuing direct communication and diversity. We welcome all applicants, regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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