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Refractive Business Clinical Marketing Specialist
vor 3 Monaten
As the Clinical Marketing Lead for our Refractive division, you will collaborate with the entire ZEISS Refractive team and other strategic business units to enhance the Refractive sector of Carl Zeiss Meditec AG.
In this position, you will facilitate targeted outreach to healthcare professionals and clinics by providing clinical content at global marketing touchpoints for refractive workflow solutions. You will design, define, and support global studies to bolster evidence-based marketing communication aligned with strategic business goals.
Your Responsibilities
Formulate and outline global studies with the Clinical Study Team: establish the foundation for the growth of the ZEISS ophthalmology sector by planning and commissioning strategically significant patient studies, which will serve as the basis for marketing campaign communications. Create and define clinical marketing materials, including: a clinical compendium of current studies. Collaborate with the Professional Education Team to deliver and persuade clients with up-to-date scientific content regarding our workflow solutions. Develop and produce clinical marketing content for global customer events. Oversee the clinical-regulatory process for marketing claim approvals: partner with product management and clinical-regulatory stakeholders to generate a marketing-driven claim matrix for each product and workflow. Collaboration with internal and external stakeholders: work closely with various internal and external parties to ensure the effective execution of the ZEISS Refractive Business marketing strategy.Your Qualifications
A successfully completed university degree (e.g., in medical technology, medical science, marketing, business administration) or a comparable qualification. Several years of professional experience in the medical device, healthcare, pharmaceutical, clinical research, or related sectors. Comprehensive knowledge of ophthalmology or related sciences. Proven capability to establish and communicate clinical-medical claims and messaging for commercial products. A motivating personality who can prioritize and communicate strategic projects and long-term visions effectively and inspiringly, driving alignment within the organization to achieve exceptional team results. Proficient command of written and spoken German and English. Willingness to travel internationally (10-20%).Your ZEISS Recruiting Team:
Jana Benn