Market Insights Specialist

vor 4 Wochen


Frankfurt am Main, Hessen, Deutschland Oetker Group Vollzeit
Location: Frankfurt (Oetker Group)
Employment: Full-time, permanent Contact Person: Laura Meser

Your future as

Market Insights Specialist (m/f/d)

Focus on Brand, Shopper & Consumer

Our marketing initiatives are consistently aligned with the needs of our consumers, analyzing trends and generating insights. We require innovative thinkers who can continuously devise new strategies to embed our brands in the minds and hearts of consumers. If our brands resonate with you, you are in the right place.

Your Responsibilities

Diverse Tasks - You will plan, coordinate, and execute both quantitative and qualitative consumer & shopper studies - from briefing, advising internal stakeholders, selecting and managing external market research agencies, defining test designs, co-developing questionnaires/guides to presenting results. Taking Responsibility - You will independently create, conduct, and analyze quantitative studies using our automated online survey platform. Additionally, you will oversee and enhance our tracking, dashboards, and reporting, advancing our KPI culture. Providing Advisory Support - You will assist our internal stakeholders in implementing the insights gained into brand, channel, and portfolio strategies, facilitating informed business decisions through data-driven marketing. Attention to Detail - You will contribute to the continuous and systematic acquisition of insights (brand, consumer, shopper, channels) and become an expert in the beverage market. You will engage with new and innovative analytical offerings and topics.

Your Profile

Your Education – You hold a successfully completed degree in Business Administration, Psychology, Social Sciences, or a comparable field, ideally with a focus on market research, statistics, or empirical social research. Your Experience – You have relevant professional experience in corporate market research, ideally in the FMCG/beverage sector and/or at a market research agency. You are proficient in the methods portfolio of market research, both qualitative and preferably quantitative market and social research. Your Personality – You possess an analytical mindset in complex contexts, combined with strong communication skills, excellent organizational abilities, and a meticulous work ethic. You are open to new technologies. Your Expertise – You have strong skills in Microsoft 365 (Excel and PowerPoint) and MS Teams. Experience with survey applications (e.g., quantilope), advanced knowledge in SPSS and/or BI tools (e.g., SAP Analytics Cloud or Tableau) is advantageous. Our Expectations – Your reliability, commitment, and team spirit are essential.

Our Benefits

Flexible Work Arrangements

Remote work days and flexible working hours are standard for us.

Competitive Compensation

In addition to a fair monthly salary, we also offer holiday and Christmas bonuses.

Vacation

We believe that those who work hard deserve to rest well. Therefore, all our employees receive 30 vacation days per year, plus additional leave for special occasions.

Company Pension Scheme

You can rely on us in your later years. We support company pension schemes with additional contributions to assist your private savings.

Bicycle Leasing

With our company bike leasing, you can affordably lease your desired bicycle while enhancing your mobility.

Employee Benefits

As part of our team, you will enjoy discounts with selected partners in areas such as fashion, sports, leisure, and travel.

Free Parking

To ensure a stress-free commute, we provide free parking at our location.

Oetker Group as an Employer

As one of the leading companies in the food and beverage industry, we offer diverse career opportunities. We are looking for individuals who are passionate about our brands and eager to shape the future with us.

If you want to be part of our journey, we look forward to your application.



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