Aktuelle Jobs im Zusammenhang mit Lead Media Strategist for ATL Campaigns - Munich, Bayern - zooplus
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Senior ATL Media Manager
vor 2 Wochen
Munich, Bayern, Deutschland zooplus SE VollzeitJob Title: Senior ATL Media ManagerJob Summary:We are seeking a highly skilled Senior ATL Media Manager to join our team. As a key member of our offline marketing team, you will be responsible for planning and executing campaigns across ATL channels, including TV, out of home, audio, and print.Key Responsibilities:Lead the strategic development and...
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Senior ATL Media Manager
vor 2 Wochen
Munich, Bayern, Deutschland zooplus SE VollzeitAs a Senior ATL Media Manager at zooplus SE, you will be part of our offline marketing team responsible for planning campaigns across ATL channels such as TV, out of home, audio, and print. Your key responsibilities will include leading the strategic development and implementation of all our ATL paid media activity, managing the day-to-day relationship with...
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Senior ATL Media Manager
vor 2 Wochen
Munich, Bayern, Deutschland zooplus SE VollzeitJob Title: Senior ATL Media ManagerJob Summary:We are seeking a highly skilled Senior ATL Media Manager to join our team. As a key member of our offline marketing team, you will be responsible for planning and executing campaigns across ATL channels, including TV, out of home, audio, and print.Key Responsibilities:Lead the strategic development and...
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Senior ATL Media Manager
vor 2 Wochen
Munich, Bayern, Deutschland zooplus SE VollzeitJob Title: Senior ATL Media ManagerJob Summary:We are seeking a highly skilled Senior ATL Media Manager to join our offline marketing team. As a key member of our team, you will be responsible for planning and executing campaigns across ATL channels, including TV, out of home, audio, and print.Key Responsibilities:Lead the strategic development and...
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Media Strategist
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Social Media Campaign Manager
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Social Media Strategist
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Social Media Strategist
vor 1 Monat
Munich, Bayern, Deutschland Oscar Bravo GmbH VollzeitJob Title: Social Media ManagerWe are seeking a highly skilled Social Media Manager to lead the strategic planning, creation, and execution of social media campaigns for the Lufthansa Group. As a key member of our team, you will be responsible for managing posts, optimizing content, and analyzing performance to maximize reach and engagement.Key...
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Social Media Strategist
vor 3 Wochen
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Social Media Strategist
vor 3 Wochen
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Senior Media Strategist
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Senior Media Strategist
vor 3 Wochen
Munich, Bayern, Deutschland OMG Omnicom Media Group GmbH VollzeitUnsere RolleWir suchen einen erfahrenen Senior Media Strategisten, der sich auf die Entwicklung und Umsetzung von Medienstrategien für unsere Kunden spezialisiert hat. Als Teil unseres Teams wirst du die Verantwortung für die Entwicklung von Medienstrategien für nationale und internationale Kunden übernehmen.Deine AufgabenEntwickle und implementiere...
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Social Media Strategist
vor 4 Wochen
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Social Media Strategist
vor 4 Wochen
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Digital Campaign Coordinator
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Influencer Marketing Strategist
vor 1 Woche
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Senior Media Strategist
vor 1 Monat
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Senior Media Strategist
vor 1 Monat
Munich, Bayern, Deutschland OMG Omnicom Media Group GmbH VollzeitUnsere RolleWir suchen einen erfahrenen Senior Media Strategisten, der unsere Kunden bei der Entwicklung und Umsetzung von Medienstrategien unterstützt.Deine AufgabenEntwickle und visualisiere Medienstrategien für unsere KundenBerät unsere Kunden und Mediaconsultants in strategischen FragestellungenArbeitest eng mit unseren Marktforschungs-,...
Lead Media Strategist for ATL Campaigns
vor 3 Monaten
Company Overview
With over two decades of experience, zooplus has established itself as a pioneer in the eCommerce pet sector. As Europe's foremost online pet platform, we bring joy to over 9 million pet owners annually.
Our mission is to foster happiness for pets and their owners, guided by our core principles of Care, Courage, Openness, and Simplicity. These values drive our commitment to excellence, innovation, and a pet-centric approach in all our endeavors.
Role Overview
In the capacity of Lead Media Strategist for ATL Campaigns (all genders), you will be an integral part of our offline marketing division, responsible for orchestrating campaigns across Above The Line (ATL) channels including television, outdoor advertising, audio, and print media. Your role will involve collaborating with key partners to design co-branded media initiatives throughout the marketing funnel, specifically:
Spearheading the strategic planning and execution of all ATL paid media efforts while managing the daily interactions with our media agency partner to ensure the delivery of effective media strategies that achieve strong returns on investment against established objectives and budgets. Establishing a comprehensive approach to ATL media planning across various European markets. Collaborating with both internal and external teams to cultivate best practices in all aspects of ATL media planning, from audience segmentation to performance measurement. Overseeing the ATL media budget, ensuring accountability for the effectiveness and efficiency of campaigns. Introducing and promoting the use of innovative media platforms, technologies, and solutions. Partnering closely with collaborators to develop co-branded media strategies that align with our organizational goals.Required Qualifications
Proficiency in both traditional and emerging media channels. Experience in planning and purchasing linear television campaigns. A successful track record in managing multi-million EURO ATL campaigns across diverse markets. Familiarity with various media landscapes. Proven ability to lead and align cross-functional teams. Experience collaborating with internal and/or external creative agencies. Background in working with marketing intelligence teams. Understanding of various measurement frameworks, including Marketing Mix Modeling (MMM), incrementality testing, causal impact analysis, and A/B testing. Proficient in English; knowledge of German is a plus, with an international perspective.Additional Insights
With a dedicated team of over 1,000 professionals across 10 European locations, we believe our success stems from collaboration and leveraging our collective strengths. Expect a hybrid work environment that encourages interaction with colleagues, whether remotely or in person.
Benefits:
20% discount in our zooplus shop
Opportunities for internal and external training
Team-building events
28 vacation days plus time off on December 24th and 31st
Corporate discounts at a local gym chain (Body & Soul)
Company mobile phone for both work and personal use
