Digital Marketing Lead

vor 4 Wochen

Achim, Niedersachsen, Deutschland Vitakraft pet care GmbH & Co. KG Vollzeit

Company Overview:
Vitakraft is a prominent player in the pet care sector, boasting over 180 years of expertise. The organization is dedicated to creating and delivering premium products that ensure responsible and species-appropriate care for pets. With a global workforce of approximately 1,100 employees, Vitakraft successfully distributes over 1 million items every day, establishing itself as a leading brand in the industry.


Position Overview:
We are currently seeking an Online Marketing Manager (m/w/d) to enhance our Marketing Team in Bremen on a part-time basis (20 hours per week).


Key Responsibilities:

  • Oversee the management of the Product Information Management Tool (PIM) for digital communications.
  • Work collaboratively with external agencies to implement online strategies, including website upkeep, SEO, and SEA efforts.
  • Evaluate various online marketing channels to optimize performance.
  • Formulate a CRM strategy with an emphasis on newsletter marketing initiatives.

Qualifications:

  • Bachelor's degree in Marketing, specializing in Performance Marketing or a related field.
  • Proven experience in Performance Marketing within the FMCG industry.
  • Strong proficiency in Content Management Systems and CRM platforms.
  • Experience managing SEA campaigns effectively.

What We Offer:

  • Engaging responsibilities within a successful international brand.
  • A commitment to modern organizational structures, streamlined processes, and digital innovation.
  • A culture of open communication and teamwork.
  • Opportunities for personal and professional development.
  • Attractive benefits, including employer contributions to retirement plans, fitness discounts, and more.

If you are passionate about contributing to the future of a dynamic team, we encourage you to consider this opportunity.

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