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Brand Marketing Specialist

vor 2 Monaten


Hamburg, Hamburg, Deutschland Kellanova Vollzeit
About the Role

We are seeking a highly motivated and creative Brand Marketing Specialist to join our team at Kellanova. As a key member of our Market Activation team, you will play a crucial role in building iconic brands and driving consumer marketing efforts across the DACH market.

Key Responsibilities
  • Activate brand and promo plans for K Brands in the DACH market, managing commercial initiatives from concept to in-store implementation.
  • Execute in-store activation and channel activities, including local customer and channel activations.
  • Conduct data collection, analysis, and reporting to provide feedback on the effectiveness of previous activation campaigns.
  • Assist with the deployment of the shopper marketing strategy for the DACH region, including customer-specific marketing like sampling and retailer loyalty programs.
  • Support activities to create and nurture relationships with influencers.
Requirements
  • Exposure to brand marketing within an international company.
  • Stakeholder management skills, having the ability to confidently interact and influence key decision-makers.
  • The ability to speak and write fluently in both English and German.
About Kellanova

Kellanova is a leading snacks-led powerhouse, driven by our vision to be the world's best-performing snacks company. Our portfolio of iconic brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, and many more. We are committed to building a culture of belonging, where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.

We are an Equal Opportunity Employer that strives to provide an inclusive work environment and embraces the diverse talent of our people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.