Senior Marketing Operations Manager

vor 3 Wochen

Berlin, Berlin, Deutschland Veeva Systems Vollzeit

About the Role

We are seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team at Veeva Systems. This is a unique opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience.

Key Responsibilities

  • Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
  • Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
  • Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.

Requirements

  • 5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment.
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
  • CRM and Marketo (or equivalent) proven working knowledge/certification required.
  • Persona-focused database segmentation and augmentation expertise.
  • Strong Excel expertise.
  • Ability to build relationships working in a cross-functional global environment.
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights and can communicate related recommendations through storytelling that drives impactful and measurable change.
  • Critical thinking, attention to detail, and problem-solving skills required.
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.
  • Proven ability to excel in a dynamic environment.
  • Bachelor's degree required.

Nice to Have

  • Analytics platform (Tableau, Sigma, etc.) experience or equivalent.
  • Basic knowledge of SQL or other database expertise.
  • Advanced technical skills in HTML coding, CSS, JavaScript.
  • Digital marketing knowledge: web tracking, Google Analytics.
  • Vendor management experience.
  • Life sciences industry experience is a plus.

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