Head of Paid Media Strategist
vor 2 Wochen
About the Role
The Head of Paid Media will work closely with senior management and cross-functional teams to lead the strategic development of media campaigns and define the most effective, efficient, and innovative approaches to managing media buys. This leadership position will report to the Director of Digital Marketing and will manage agencies and an internal team.
Key Responsibilities
- Lead a team of Paid Media experts and manage large-scale media investments across all media channels with a high level of expertise.
- Maintain deep knowledge of media and marketing data and apply it to deliver positive Return on Ad Spend (ROAS).
- Ensure the media department provides ongoing education on industry trends, tools, and case studies.
- Facilitate the growth of team members with special projects as needed or requested.
- Manage custom research as needed to uncover consumer desires, target behaviors, and unique media opportunities.
- Work collaboratively with a marketing analyst and analytics team to break down media results, turn data into insights, and merchandise the learnings across brands and departments.
- Be a leader, effectively managing a team, building an efficient planning and reporting process, and facilitating positive relationships across the organization.
- Negotiate all media, including upfront commitments, agency contracts, and partnership terms.
- Contribute to the PLAION environment of collaboration, teamwork, and long-term loyalty.
Requirements
- 7+ years' experience managing paid media campaigns.
- Experience in leading and empowering a team.
- Experience across the breadth of social media and other marketing channels: Facebook, Twitter, TikTok, Snapchat, Paid Search, Programmatic, and Display.
- A university degree in Business Administration (or comparable) with a focus on Marketing or Digital Marketing is required.
- A track record of running high-performance paid media campaigns.
- Basic knowledge of tracking across the major ad platforms and GA4 with Google Tag Manager.
- A comprehensive understanding of paid media strategy and the marketing funnel.
- Strong analytical and reporting skills.
- Strong numerical skills, including strong experience in using and creating Excel formulas to analyze large data sets and find actionable insights.
- Fluent in English, with outstanding verbal and written communication skills.
- Experience or exposure to alternative marketing channels such as Out of Home, Podcast Campaigns, Influencer Campaigns, etc. is desirable but not essential.
- Knowledge of the game industry is a plus.
What We Offer
- Employment in one of the most exciting industries in the world: the film and games industry.
- Partnership-oriented working atmosphere in a modern and broad-based media company.
- Wide range of training and development opportunities as part of our PLAION Academy.
- Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.
- Opportunity to share your passion for movies and games with colleagues.
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