Aktuelle Jobs im Zusammenhang mit Senior Marketing Manager - Penzberg, Bayern - Elevate Outdoor Collective
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Digital Marketing Manager EOC Europe Position
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Digital Marketing Manager EOC Europe Position
vor 3 Wochen
Penzberg, Bayern, Deutschland Elevate Outdoor Collective VollzeitDigital Marketing Manager EOC Europe Job OverviewElevate Outdoor Collective is seeking a Digital Marketing Manager to develop and implement consumer-facing marketing campaigns that promote our brands and products. This role requires a strong grasp of current marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns...
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Digital Marketing Manager EOC Europe Position
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Penzberg, Bayern, Deutschland Roche VollzeitAbout the RoleWe are seeking a highly motivated and experienced Senior Associate to join our team in Gene Therapy Purification Development at Roche. As a key member of our team, you will be responsible for developing and implementing technologies and processes for process development, production, and characterization of recombinant viral vectors with a focus...
Senior Marketing Manager
vor 2 Monaten
Company Overview
Elevate Outdoor Collective is a leading alliance of iconic outdoor and winter sports brands, specializing in skiing, snowboarding, and outdoor activities. Our collective is driven by a passion for innovation, performance, and fun times, with a strong focus on building credibility and driving sell-through.
Job Summary
We are seeking a highly skilled Marketing Manager to lead the European marketing strategy for K2 Skis. As a key member of our team, you will be responsible for planning, organizing, and executing the effective implementation of our marketing strategy, with a consumer-driven mindset, digital first approach, and local relevance.
Key Responsibilities
- Develop and lead the execution of the European go-to-market plan based on global guidelines for all product categories.
- Create (digital) advertising and communication plans, scheduled according to global programs.
- Coordinate annual marketing/promo calendars with European markets.
- Ensure the best possible campaign tools to cover all relevant consumer touchpoints (media, digital activation, publishing, social, public relations, retail, and trade marketing, consumer-facing events).
- Adapt additional category brand communication content to maximize consumer impact for relevant channels to be executed by European markets.
- Ensure category and brand plan executional excellence in European markets and report on performance against KPIs by monitoring opportunities and future improvements.
- Lead communication on key account and buying group activation plans.
- Support sales teams with development and production of sales collateral materials, including but not limited to sell-in/out tools, POP, etc.
- Identify and fulfill all retail marketing and promotional requests.
- Create consumer activation plans to support engagement between brand and consumer.
- Manage public relation efforts, including but not limited to press releases, product reviews, editor relations, product pitches.
- Set up and execute performance marketing plans to support DTC business.
- Drive annual budget planning and execute precise budget management.
Requirements
- Minimum 3-5 years of experience in the related field of marketing.
- Bachelor's degree or higher or equivalent combination of education and experience and training.
- Ability to ski competently in all conditions.
- Traveling on a regular basis to European markets as well as to global brand/product summits is a must.
- Strong understanding of the skiing culture, market, and lifestyle.
- Work history in ski or related sports industries.
- Excellent work ethic and enthusiasm.
- Organizing multiple tasks and managing projects are self-evident.
- Advanced computer skills: MS Office, Adobe products are a plus.
- Strong understanding of DTC marketing and sales strategies.
- Fluency in English and if you also speak German, this will be a plus.
- Strong presentation and communication skills.
