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EMEA Marketing Manager

vor 2 Monaten

Wenden, Nordrhein-Westfalen, Deutschland Blue Yonder Vollzeit

Job Summary

We are seeking an experienced Marketing Manager to lead the planning and execution of integrated marketing campaigns targeting the manufacturing industry in the EMEA region. The ideal candidate will have a proven track record of driving growth through innovative marketing campaigns and channel strategies.

Key Responsibilities

  • Develop and execute global campaigns aligned with the company's overall growth strategy, collaborating with cross-functional teams to develop and launch plans that differentiate Blue Yonder in key industries, segments, and regions.
  • Understand and adapt global campaigns to regional market dynamics, customer preferences, and cultural nuances, analyzing market trends, customer insights, and competitor activities to inform decisions and drive competitive differentiation.
  • Determine the appropriate channel mix for each integrated campaign, including content marketing, webinars, direct mail, and other relevant media channels, to achieve campaign and business goals.
  • Manage the campaign budget related to owned tactics, ensuring each tactic is delivered on time and within budget.
  • Measure, analyze, and report on the performance of marketing campaigns, providing insights to optimize ongoing and future campaigns and deliver significant ROI to meet pipeline and bookings targets.

Requirements

  • 5+ years of B2B demand generation, campaign strategy, and digital marketing experience.
  • Enterprise SaaS or supply chain marketing experience is a major plus.
  • Proven track record of successfully developing, launching, managing, and tracking integrated marketing campaigns that drive pipeline and revenue.
  • Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion, and nurturing programs.
  • Excellent analytical skills and data-driven thinking.
  • Exceptional communication, collaboration, and presentation skills.
  • Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment.
  • Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs.
  • Mother tongue German, fluent in English.
  • Flexibility to quickly adapt and align with business needs.
  • Organizational skills to manage multiple projects with flawless execution.
  • Excellent project management skills.
  • Some travel is required.

Our Values

At Blue Yonder, we are committed to fostering an inclusive environment that values diversity, equality, and inclusion. We believe that our differences are what make us stronger, and we strive to create a workplace where everyone feels valued and respected.