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Digital Marketing Specialist

vor 3 Monaten

Bingen am Rhein, Rheinland-Pfalz, Deutschland LÖWEN ENTERTAINMENT GmbH Vollzeit

Über LÖWEN ENTERTAINMENT GmbH: Die LÖWEN-Gruppe zählt zu den führenden Anbietern im Bereich Glücksspiel in Deutschland. Wir vereinen die Expertise mehrerer Unternehmen, die in verschiedenen Phasen der Wertschöpfungskette der Gaming-Industrie tätig sind, von der Entwicklung bis hin zum Betrieb eigener Glücksspielangebote.

Position: Als Digital Marketing Specialist sind Sie Teil eines dynamischen 11-köpfigen Marketingteams und arbeiten eng mit einem weiteren Teammitglied zusammen. Ihre Aufgaben umfassen:

  • Webseitenmanagement: Verantwortung für die kontinuierliche Weiterentwicklung und Optimierung unserer B2B- und B2C-Webseiten sowie der zugehörigen Plattformen.
  • Content Management & Landing Pages: Unterstützung bei der Pflege und Aktualisierung der Inhalte auf unseren Webseiten, enge Zusammenarbeit mit dem Produktmanagement und anderen internen Abteilungen.
  • Projektmanagement: Leitung und Umsetzung digitaler Projekte, Optimierung von Prozessen und Implementierung neuer Tools.
  • KPI Monitoring: Überwachung und Analyse von KPI-Kennzahlen sowie Ableitung von strategischen Handlungsempfehlungen.
  • Externe Dienstleister: Planung, Koordination und Steuerung der Zusammenarbeit mit externen Partnern.
  • Event- und Messebegleitung: Digitale Vorbereitung und Unterstützung bei Events und Messen, einschließlich der Konzeption von Webseiten und Videos sowie der Koordination von Dienstleistern.

Ihr Profil:

  • Ausbildung: Abgeschlossenes Studium mit Schwerpunkt auf Online Marketing, Betriebswirtschaftslehre, Management oder einem verwandten Bereich.
  • Erfahrung: Mehrjährige Berufserfahrung im Online Marketing, idealerweise in einem Unternehmen oder einer Agentur.
  • Projektmanagement: Nachgewiesene Erfahrung im Projektmanagement, insbesondere im digitalen Bereich.
  • Technische Kenntnisse: Fundierte Kenntnisse in CMS-Systemen wie TYPO3 und IT-Infrastrukturen sowie Erfahrung mit Google Analytics sind von Vorteil.
  • Analytische Fähigkeiten: Vertrautheit mit Webanalyse- und Reporting-Tools.
  • Soft Skills: Hohe Eigenmotivation, Engagement, sorgfältige und strukturierte Arbeitsweise sowie Freude an der Teamarbeit.
  • Kommunikationsfähigkeit: Ausgeprägte Kommunikationsfähigkeiten und Freude an der Zusammenarbeit mit verschiedenen Fachbereichen.

Ihre Vorteile:

  • Unbefristetes Arbeitsverhältnis mit langfristigen Perspektiven.
  • Optionen für Homeoffice.
  • 30 Tage Urlaub.
  • Individuelle und bedarfsorientierte Personalentwicklung.
  • Intensive Einarbeitung, unterstützt durch moderne Technologien.
  • Betriebliche Altersvorsorge und vermögenswirksame Leistungen.
  • Monatliche Benefits für Gesundheitsmanagement.
  • Kantine mit regionalen Lebensmitteln und wechselndem Angebot.
  • Kostenlose Parkmöglichkeiten und E-Bike Ladestation.