Marketing Assistant

About the Role

We are seeking a highly motivated and experienced Marketing Assistant - Brand Manager to join our team at Yankee Candle. As an Assistant Brand Manager, you will play a key role in supporting the Regional Marketing Team's efforts for the Kitchen and Beverage Category.

Key Responsibilities

• Support the adaptation of the Global Brand Strategy in collaboration with the marketing teams to tailor global brand strategies for regional plans in alignment with local market dynamics and consumer preferences.
• Assist with Brand Compass and Playbook Deployment within the region, ensuring consistent brand messaging across all channels.
• Help analyze local market trends, competition, and category performance, providing valuable insights to the global marketing team.
• Support the building of effective Commercial Plans and the cascading of Category Strategies and selling decks to Clusters.
• Work closely with the Global Brand Management team to adapt marketing campaigns, including coordinating campaign shoots, selecting locations, and managing logistics.
• Develop comprehensive regional social media playbooks that outline content strategies and engagement tactics across platforms.
• Coordinate best-in-class product commercialisation assets like product catalogues, launch kits, sell-sheets, product photography, enhanced e-commerce assets, and ensure product samples.
• Organize yearly trade fairs according to customer priorities, arrange registrations, coordinate brand presentations with agencies and internal team members, prepare necessary marketing materials on time and in full, and track and control the trade fair budget.

Requirements

• Completed University or Professional Degree
• First Marketing experience, as trainee or intern or in a similar role, preferably in a multinational company & with B2C background
• Very good level of English for in-company communication
• Proficient in MS Office Programs (e.g. Excel, PowerPoint and Outlook)

What You'll Gain

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays
• – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster Diversity & Inclusion
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership