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Senior Digital Insights Analyst

vor 2 Monaten


Hamburg, Hamburg, Deutschland Engel & Völkers Holding GmbH Vollzeit

Are you ready to take on the role of a (Senior) Web Analyst (f/m/d)? At Engel & Völkers, we are committed to leveraging our globally recognized brand to create innovative digital solutions. Here, the best ideas take precedence over titles, granting you significant responsibility and creative freedom from day one.

As a vital member of our Tech B2C team based in Hamburg, you will engage in the analysis and interpretation of web data to enhance user experience, optimize our online presence, and contribute to business growth. Your role will involve collaborating with key stakeholders to refine our tracking strategies and improve our digital marketing initiatives.

What We Offer
  • Work-Life Balance: Enjoy 30 days of vacation, time off on significant holidays, and a hybrid working model.
  • Health & Wellbeing: Monthly allowances for fitness memberships, public transport, and flexible working arrangements.
  • Community Engagement: Access to various training opportunities, work-life coaching, and corporate benefits.
  • On-Site Amenities: Eye care support, wellness programs, and a canteen with healthy options.
Your Responsibilities
  • Proactively monitor and analyze website traffic and user behavior using tools such as Snowplow, Tableau, Hotjar, and Google Analytics.
  • Investigate fluctuations in website performance to identify underlying causes.
  • Coordinate the implementation and quality assurance of Snowplow tracking with Product Management.
  • Collaborate with stakeholders to establish and align tracking strategies and roadmaps.
  • Conduct A/B testing and other experiments to enhance user experience and conversion rates.
  • Extract trends and insights from web data to guide business strategies.
  • Work alongside marketing teams to evaluate the effectiveness of digital campaigns and recommend improvements.
  • Ensure data accuracy and integrity through best practices in tagging and tracking.
Your Profile
  • Bachelor's degree in Marketing, Statistics, Computer Science, or a related discipline.
  • Initial experience in web analytics or a comparable role.
  • Familiarity with web analytics tools such as Google Analytics, Snowplow, or similar.
  • Experience in A/B testing and conversion rate optimization techniques.
  • Understanding of digital marketing strategies and channels.
  • Strong communication and presentation skills.
  • Excellent analytical abilities with a keen attention to detail.
  • Proficient in English communication.

Our Commitment to Diversity

At Engel & Völkers, we celebrate diversity and are committed to fostering an inclusive environment. We welcome applicants from all backgrounds and experiences.