Product Marketing Specialist
vor 1 Monat
Position Overview
As a Product Marketing Manager, you will combine your creative flair, analytical abilities, and strategic mindset to spearhead product marketing efforts and ensure seamless collaboration with key stakeholders. You will report directly to the Head of Product Marketing. If you possess a few years of experience in B2B technology marketing and have a keen interest in sustainability, supply chain management, or climate technology, we are eager to hear from you.Key Responsibilities
- Develop and execute product marketing strategies that effectively convey the value of IntegrityNext's solutions to targeted audiences.
- Collaborate closely with product management, sales, and customer success teams to ensure marketing initiatives align with business goals and product evolution.
- Create engaging product content, including presentations, videos, data sheets, and web materials, to support marketing campaigns and product launches.
- Conduct competitive analysis and market research to identify industry leaders, understand their strategies, and effectively differentiate IntegrityNext's offerings.
- Engage with both internal and external stakeholders to gather insights, foster alignment, and ensure the successful execution of marketing initiatives.
- Plan and oversee marketing campaigns across multiple channels in coordination with the marketing team, including digital platforms, social media, and regional marketing, to generate leads and drive conversions.
- Monitor and assess the performance of marketing initiatives, utilizing data to refine strategies and meet key performance indicators (KPIs).
- Develop and promote customer success stories to highlight the impact and value of IntegrityNext's solutions.
Qualifications
- 2-3 years of experience in marketing, ideally in product marketing within the B2B technology sector.
- Bachelor's degree in Business, Marketing, International Studies, Sustainability, Economics, or a related discipline.
- Exceptional writing and communication skills in English; proficiency in another language is advantageous.
- Ability to work collaboratively across functions and drive alignment among diverse stakeholders.
- Creative and analytical mindset with robust strategic thinking capabilities.
- Strong understanding of sustainable supply chain management and sustainability principles is a plus.
- Familiarity with design and/or video editing software is an asset.
- A genuine passion for sustainability and a desire to make a positive impact through technology.
About IntegrityNext
IntegrityNext is an interdisciplinary team of sustainability experts, procurement professionals, and technology enthusiasts. We leverage cutting-edge technology and our extensive experience in procurement to make the world more sustainable. Our mission is to enhance sustainability in corporate supply chains, impacting approximately 1 million companies across over 200 countries, including notable clients.We are committed to fostering an inclusive workplace that values diversity and equal opportunity. We encourage applications from individuals of all backgrounds and strive to create an environment where everyone feels respected and valued.
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