Digital Assets and Content Strategist
Vor 7 Tagen
About the Role
The Digital Assets and Content Curation team at SAP is responsible for driving seamless end-to-end customer buying experiences through digital content, improving business outcomes, and enhancing deal velocity by localizing and making reusable content and assets accessible.
Key Responsibilities
- Curate reusable, modular, or contextualized digital assets to support various outbound demand generation, deal support, and customer success activities, ensuring alignment with business priorities.
- Craft compelling and persuasive text copies that align with our brand voice and engage our target audience across various platforms.
- Collaborate with Marketing, Customer Advisory, and other content providers to identify and tailor digital content to region, line of business, industry needs, specific segments, accounts, opportunities, and outbound demand generation campaigns.
- Support and oversee localization and translation efforts.
- Visually design business content and information through infographics, charts, and illustrations (customer-facing).
- Measure the adoption of digital content against agreed objectives, execute user enablement activities, and regularly report progress and impact to executive sponsors.
- Promote best practices to elevate the digital DNA within SAP and its partner ecosystem, embedding digital practices into customer engagement and selling motions.
- Lead or actively support innovative digital asset-related initiatives aimed at enhancing the customer digital experience, driving automation, and making content self-service and easy to consume.
Requirements
- Bachelor's degree or equivalent business experience.
- Fluency in German and English is a must, with strong written and verbal communication skills to craft strong stories and messages.
- Minimum 3 years' experience in Demand Generation or Inside Sales environment.
- Ability to work in high-volume activity working environments, involving managing several projects simultaneously.
- Ability to turn complex issues into simple, understandable, and well-designed visuals.
- Discipline to work independently and remotely.
- Hands-on and proactive attitude.
About the Team
SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net new customers and the successful adoption and expansion of our products.
SAP Digital team prides itself not only on the outcomes but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.
Why SAP?
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
We Win with Inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
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