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Senior Product Marketing Specialist
vor 3 Monaten
Job Overview
We are looking for a skilled Product Marketing Manager to enhance the effectiveness of our digital offerings within the Commercial sector, specifically focusing on Flight Operations. This role is crucial in defining our portfolio's market entry strategy and ensuring our solutions are effectively positioned to generate demand. The successful candidate will have demonstrated success in enterprise software marketing and will excel in cross-functional collaboration to achieve market success.
Key Responsibilities:
Product Strategy Development: Collaborate with product teams to establish and refine product strategies that align with market demands and organizational objectives. Go-to-Market Execution: Create and implement detailed go-to-market strategies for our software products, focusing on market segmentation, messaging, and positioning. Oversee the launch processes for new offerings. Messaging and Positioning: Analyze competitive dynamics and develop compelling value propositions and messaging that resonate with target audiences and stimulate demand. Customer Insights Analysis: Collect and evaluate customer feedback, market trends, and industry data to guide product enhancements and elevate customer satisfaction. Understand customer journeys from initial interest to advocacy. Sales Support: Partner with the sales team to equip them with essential tools and resources, including marketing materials, training content, and competitive insights. Demand Generation Initiatives: Collaborate with marketing teams to design and implement campaigns that boost product visibility and generate leads, including the creation of content and digital marketing strategies. Cross-Departmental Collaboration: Work closely with various teams, including product management, sales, and customer success, to ensure successful product launches and user adoption.Work Environment:
This position offers a hybrid work model, with the expectation of onsite presence as determined by the hiring team.
Employer Note:
The employer will not provide sponsorship for employment visa status.
Required Qualifications:
Exceptional communication and presentation abilities. Strong skills in managing stakeholder relationships and influencing cross-functional teams. Extensive experience in product marketing and development, particularly in enterprise software. Profound understanding of market trends and product lifecycles as they relate to customer needs. Proven capability in crafting strategic product marketing campaigns. High level of empathy and understanding of diverse perspectives. Ability to simplify complex concepts and produce effective creative briefs.Preferred Qualifications:
Candidates typically possess a bachelor's degree with a minimum of 5 years of relevant experience; however, a master's degree (MBA) and 5-10 years of experience are also common.
Relocation Policy:
Relocation assistance is not available for this position. Candidates should reside in the local area or manage their own relocation.
Company Overview:
Boeing is the leading aerospace company and a premier manufacturer of commercial aircraft and defense, space, and security systems. We are a team of engineers, technicians, scientists, and innovators dedicated to building a better future for our customers and the world.
Additional Information:
This role is not classified as safety-sensitive and is not contingent upon program awards.
Job Type: Regular
Experience Level: Individual Contributor - 3
