CRM Manager

vor 4 Wochen

Berlin, Berlin, Deutschland reBuy reCommerce GmbH Vollzeit
Join Our Team as a CRM Manager

We are seeking a highly skilled CRM Manager to join our team at rebuy, the largest re-commerce platform for electronics and media in Europe. As a CRM Manager, you will be responsible for developing and executing our CRM campaign strategy, driving personalization, segmentation, and customer journey enhancements that increase retention and lifetime value.

Key Responsibilities:
  • Own Marketing Automation: Take full ownership of all marketing automation efforts, leading the strategy, execution, and optimization of campaigns using Salesforce Marketing Cloud.
  • Enhance Customer Engagement: Develop a deep understanding of different customer segments and create strategies that foster meaningful, value-driven interactions through targeted communications that resonate with each audience.
  • Analyze, Prioritize, and Optimize: Conduct thorough analyses to build business cases, assess the impact of initiatives, and prioritize tasks that offer the greatest potential for long-term customer value and business impact.
  • Lead Projects and Drive Execution: Manage projects from concept to completion, establishing clear creative and technical requirements, setting deadlines, and securing stakeholder resources.
  • Implement Larger Initiatives: Support the Head of Retention in executing significant initiatives, such as referral and loyalty programs, collaborating closely with Product and other teams to ensure seamless integration into the broader marketing strategy.
  • Increase Efficiency and Effectiveness: Continuously challenge the status quo by identifying opportunities to automate, standardize, and streamline processes, implementing solutions that reduce workload redundancy and enhance the overall efficiency and effectiveness of marketing efforts.

Requirements:

  • 3+ years of experience in CRM and marketing automation, particularly with Salesforce Marketing Cloud
  • Proficient in customer data analysis, developing strategies to enhance conversion and retention, with proven success in reducing churn and enhancing loyalty
  • Strong analytical abilities, experienced in A/B testing and using KPIs to drive decisions
  • Pragmatic and hands-on mentality, with a proactive approach to problem-solving and project execution
  • Capable project manager with experience in coordinating cross-functional initiatives
  • Experience in e-commerce or sustainability is a plus
  • Technical skills in HTML, CSS, AMPscript, and MySQL, is a plus
  • Fluent in English and German, with excellent communication skills

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • The chance to work with a pioneering company in the field of sustainable re-commerce

Location:

  • Berlin
  • Home Office
  • Hybrid - can work remotely in Germany

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