Founding Head of Marketing/Growth

vor 4 Wochen

Berlin, Deutschland B2C Fintech Vollzeit

Company We are a Berlin-based B2C fintech operating in stealth, founded by two repeat founders (YC alum, exit) with prior 10+ year careers in investment banking and strategy consulting, respectively. We recently raised investment to assemble a 15 people, exceptionally strong core team. Our culture is built on ownership and clarity. We align with you on vision, then set KPIs and required resources together—and then trust your drive and expertise. The Opportunity As our first dedicated Marketing/Growth leader, you will own the end-to-end customer acquisition strategy—from positioning and brand to channel mix, execution, and measurement. You’ll run high-velocity experiments across content, social, SEO, paid, referral, and offline; build the growth engine from 0→1→scale; and be a key partner in product iteration and roadmap decisions. Tasks What you’ll do Define, test, and scale our customer acquisition strategy across the full funnel. Own budget allocation and performance across paid, organic, partnership, referral, and offline channels. Establish a rigorous experimentation cadence (hypotheses, design, instrumentation, measurement, learnings). Shape our brand narrative and positioning alongside the founders. Instrument and report on KPIs. Collaborate tightly with Product & Engineering to turn insights into product improvements and growth loops. Build and lead a lean, high-performing growth team (in-house and/or with specialist partners) as we scale. Requirements What you bring You have previously built a material B2C customer acquisition engine (from early stage to meaningful scale). Deep hands-on experience across multiple channels (e.g., paid social/search, SEO, content, referrals, influencers, partnerships, offline). Strong analytical and tooling fluency (at minimum: Excel/Sheets, attribution/analytics stacks, experimentation frameworks). A product mindset—you know growth rarely lives only in marketing. Bias to action, comfort with ambiguity, and a founder-like ownership mentality. (Nice to have) Fintech or other regulated industry experience. What success looks like A clear, data-backed channel strategy with predictable CAC and conversion. A repeatable experimentation process with measurable weekly learning velocity. A growth dashboard the whole company understands and uses to make decisions. Benefits Competitive salary Meaningful participation in our employee options programme On-site in Berlin-Mitte, with flexible remote work as you see fit High autonomy, low politics, fast decision-making Hiring process (indicative) Intro call (30 min) – mutual fit & high-level role context Deep dive with founders – your past growth playbooks & how you think Practical case – a short, real-world growth problem Team conversations & offer Ready to build? Send us your CV/LinkedIn and a short note on the most impactful growth system you’ve built (what you did, why it worked, and the numbers you’re proud of). We’re an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. If you’re excited about the role but don’t meet 100% of the criteria, we’d still love to hear from you.

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