Product/Content Marketing Manager

paretos is the leading European Agentic Decision Intelligence Platform to make effective, data-driven decisions across entire organizations, enabling business users to evaluate complex data, predict future scenarios and take optimal actions via AI Agents, workflows and integrations with no data science knowledge needed. We strongly believe that this ambitious path is only possible with a great and diverse team and a "GungHo" culture. Marketing is a key function to continue and scale our very successful growth strategy, promoting the value of Decision Intelligence to more customers in the DACH region - and as a next step in other markets. We celebrate bold, fresh and value-centric B2B marketing that B2C start-ups dream about. Our success will rely on your ability to deliver high-quality vertical and thought leadership content and activities to the right people at the right time on the right channels. We are therefore looking to hire an energetic, strategic, can-do attitude individual to join our marketing team with experience in a B2B Startup and a background in content marketing. Tasks As a Product/Content Marketing Manager at paretos, you are the driving force behind our brand presence and customer engagement. You will craft and execute impactful marketing strategies, ensuring our message resonates across audiences and channels. With your creativity, strategic mindset, and passion for growth, you will empower our teams, align efforts across functions, and help us scale sustainably while inspiring our customers and community. Your main tasks will include: Creating and executing audience-focused marketing content such as blog posts, case studies, whitepapers, email campaigns, and social media. Turning complex product features and customer insights into clear and compelling stories and value propositions. Shaping and evolving our content and growth strategy, including SEO optimization, editorial planning, and acquisition/retention initiatives. Setting up and managing performance marketing campaigns (e.g., LinkedIn) to drive measurable impact. Collaborating closely with Sales, Product, and Customer Success to align marketing activities with business and customer needs. Developing and maintaining product messaging, value propositions, battlecards, and sales enablement materials. Monitoring and analyzing key marketing metrics, turning insights into actionable recommendations. And many more growth/marketing topics such as exclusive events, conferences, and other growth inititiaves Requirements Several years of experience in Product Marketing, Content Marketing, and/or Copywriting, ideally within a Tech / B2B SaaS or software environment Strong copywriting skills, with the ability to translate complex topics into clear, engaging, and impactful messaging Fluent in German and English, both written and spoken; able to produce professional content in both languages Proven storytelling talent, turning customer experiences and product features into compelling marketing narratives Excellent communication and collaboration skills, with experience working closely across Product, Sales, and Customer Success Hands-on, pragmatic, and results-driven, with a strong drive to implement and continuously optimize marketing initiatives Benefits These perks will be waiting for you if you become part of the paretos family: We are a remote-first company – nevertheless you’re still very welcome to work at the office and enjoy the great view over Heidelberg At the office you can test your barista skills and brew some great coffee to keep you going throughout the workday or enjoy some coffee talks with your fellow paretoneers. (You might even be awarded the next “paretos office barista of the year” at our Christmas party) Talking about the team: you’ll complement a highly skilled & motivated team of paretoneers ready to hit the road and have fun along the way We regularly enjoy professional and fun events online and IRL with the whole team You’ll get the office equipment you need to show off your full potential. We believe that your capabilities shouldn’t be limited by hardware components Flexible working hours, adjusted to the team interaction and communication needs Receive a mobility budget to access various kinds of transportation whilst setting off your carbon emissions If you are part of the paretos dog club, feel free to bring your furry friend to the office We are continuously expanding our benefits as we grow to ensure an environment where our team members feel comfortable and happy to work at. This is it from our side for now. What about you? Are you ambitious to disrupt the Decision Making & AI Optimization world with us? Then send us your application Note: We encourage you to apply for this role, even if you don’t match all the requirements 100%. As long as you inherit the eagerness to learn, we are happy to be convinced that you are the right fit for us.