Email Marketing Manager
Vor 3 Tagen
- Einrichtung und Bereitstellung von E-Mail-Kampagnen, einschließlich Marketing-, Lifecycle- und Transaktions-E-Mails für unsere drei Kernmarken HelloBody, Banana Beauty, Mermaid+Me für unseren deutschsprachigen Märkten.
- Prüfung und Genehmigung alle E-Mail-Kampagnen, um sicherzustellen, dass kreative Inhalte, Links und Texte korrekt sind.
- Zusammenarbeit mit dem Kreativ Team, um alle Aspekte des E-Mail-Entwicklungsprozesses zu verwalten und zu beaufsichtigen (z. B. Briefing der Design- und Copy-Teams, kreative Überprüfung, Routing und Bereitstellung).
- Durchführung von A/B-Tests für Betreffzeilen, Kreativ- und Texttests zur Verbesserung der Öffnungsraten, Klickraten und Konversionsraten
- Beaufsichtigung des täglichen E-Mail-Betriebs, Koordinierung der E-Mail-Produktion und der QA-Prozesse, um sicherzustellen, dass die E-Mails korrekt sind und pünktlich versendet werden
- Überwachen und optimieren Sie automatisierte E-Mail-Kommunikationsprogramme: Willkommen, Abandonment, Post-Purchase, Winback, etc.
- Pflege und Analyse wöchentlicher und monatlicher Berichte für E-Mail-KPI-Ergebnisse, einschließlich, aber nicht beschränkt auf Öffnungs- und Klickraten sowie Nachfrage- und Zustellungsraten
- Bereitstellung von Einblicken und branchenüblichen Best Practices zur Verbesserung der Email Kampagnen Leistung und Entwicklung eines erstklassigen Customer Experience, das Ergebnisse liefert
- Unterstützung der CRM Managers der jeweiligen Marken bei der Entwicklung und Bereitstellung eines umfassenden E-Mail- und Content-Marketing-Kalenders, der auf wichtige Markenmomente, Produkteinführungen und Kernsupport abgestimmt ist und in Zusammenarbeit mit Marketingpartnern für eine kanalübergreifende Ausrichtung.
- Post-graduate degree in communication, sciences, or business administration with a focus on online marketing with at least 1 of experience in digital marketing.
- Strong communication skills in German (written and spoken), and comfortable working in an English-first company.
- First hands-on experience with Emarsys or other ESP.
- Acute attention to detail and ability to juggle multiple in a fast pace environment and meet deadlines, whilst remaining flexible and a good team player
- Fascinated by the topics of skincare, color cosmetic, and haircare - uses and loves to see how brands are communicating with customers and comes with ideas and inspiration on how we can improve our approach.
- We give you the freedom to actively participate in shaping and the opportunity to develop professionally
- We welcome you in a friendly and international team with flat hierarchies, short decision paths, and a very open and positive feedback culture
- We are adjusting to the current situation and offer you to work from home and in the office
- We subsidize your Urban Sports Club membership and your BVG ticket
- We provide you with the hardware that you need
- We are constantly evolving our unique team spirit with the help of our internal culture influencers i.e. book clubs, coffee chats with our C-Level or digital desk tours (always following the latest Corona regulations)
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