Website, Newsletter and Content Factory Lead
vor 3 Monaten
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Your Tasks**:
As the Website and Newsletter Factory Lead (all genders), you will play a pivotal role in shaping the digital presence of our esteemed brands: NIVEA, Labello, Eucerin, and Hansaplast. Reporting directly to the Group Chief Digital Officer, you will be an integral part of our Digital Leadership Team.
In this exciting new role, you will:
- Establish the "Factory":
- Unify diverse teams and partners under a single governance model.
- Enhance website traffic and newsletter engagement, particularly on smartphones.
- Increase visitors, time on site, newsletter subscriptions, and overall brand affinity.
- Lead a Dynamic Team:
- Manage a team of 10 direct reports.
- Coordinate with over 15 tech team partners and 10 brand team partners.
- Collaborate Creatively:
- Partner with internal Brand and Communications teams, SEO, and content agencies.
- Publish captivating written and visual content.
- Ensure all materials are on-brand, inspirational, and attention-grabbing.
- Drive Business Objectives:
- Work with Adaptation Networks and Web Mastering agencies.
- Design user-centric experiences and features.
- Oversee roadmap delivery and manage web content to meet business goals.
- Leverage Technical Expertise:
- Collaborate with Technology and Business Support teams.
- Develop and optimize SiteCore products shared across brands.
**Your Profile**:
- 12-15 years in Digital Marketing, with a proven track record in leading a Newsletter and Website Factory within the CPG sector, preferably in the beauty industry.
- Strong background in market research, data analytics, and statistics.
- Ability to identify target audiences, develop global digital campaigns, and adapt content effectively.
- Results-driven with a strong can-do attitude and sense of urgency. Self-motivated and customer-focused.
- Leadership: Experience in building and leading high-performing teams with a digital mindset and startup culture. Skilled in working with and guiding technical teams.
- Experience in multinational organizations, both at global and country levels, with a knack for building relationships with stakeholders. Startup or scale-up experience is a plus.
- University degree or equivalent work experience in relevant fields (Technology, Design, Site & Social qualifications are valued).
- Fluency in English is required; German fluency is valued.
**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf
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