Brand Image Specialist

Position Overview

For our Flagshipstore in Metzingen we are currently looking for an experienced Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.

Essential Duties & Responsibilities
- Responsible for the end to end creative execution, while maximising sales & profit across their defined store/stores within Metzingen PFS Channel

Project Management- Develop and deliver progress reports, proposals and required presentations to support Brand Image
- Support with the implementation of New stores openings & modernisation programmes. Supporting business partners with relative information on the lead up EG; (zoning, capacities and wall layouts etc)
- Lead/ support with the planning, creating and the delivery of the regional seasonally install/ defined store or stores. Partnering with reflective team members/business partners supporting with the delivery of regional directives

Brand Elevation- Accountable for the seasonal execution of instore creative and product presentation throughout the defined store/ stores. Ensure the delivery of all product/ creative strategies
- Responsible for the end to end implementation of seasonal window schemes and rigging throughout the defined store/ stores, while providing relevant feedback to the office team.
- Creation of seasonally floor plans by store mapping space and zoning of layouts for defined region
- Define divisional space requirements & capacity by store collaborating with Senior Mgmt.
- Mange/ support the critical path & key timelines gained with the regional market business plan.
- Act as a creative ambassador within the region delivering relevant, brand facing recommendations to drive incremental sales/ AUR
- Conducting of walkthrough of locations when traveling, reviewing merchandising opportunities and product placement within stores, partnering with store mgmt./ regional partners
- Ensuring to capture high quality photos of seasonally/ weekly updates in line with company expectations

Business Development- Identifies and presents to line manager Brand appropriate commercial opportunities as they relate to each project
- Bring to the attention of line manager new brand opportunities
- Financial Management
- Partner with mgmt. to ensure timely accounting of expense which are managed within the financial calendar/ process
- Partner in creating a working team and an environment that allows; creativity, strong work ethic and a passion for the Ralph Lauren Brand while embodying the Ralph Lauren behaviours
- Develop strong business relationships with all Department/business partners while understanding their role/ Department.
- Support with Facilitating regular team meetings effectively, ensure two-way dialogue
- Train and inspire store teams to deliver consistent, elevated creative solutions across there stores.

Effective Communication- Set up strong communication links between all business partners/ line report
- Effectively communicate weekly SVR’s and any additional business feedback
- Hold regular status meetings on delegated projects with relative teams, setting clear expectations and provide detailed action plans.
- Effectively communicate relevant project information to Senior Management
- Training
- Create & deliver educational and consistent training sessions for instore teams, partnering with relevant departments/ modules

Experience, Skills & Knowledge
- Combination of education, training, and experience which demonstrate the skills and experience as described whilst working within a retail environment.
- Experience within a store or cluster role.
- Experience in window displays, visual merchandising and rigging.
- Demonstrate leadership skills and experience.
- Experience working both independently and, in a team, oriented collaborative environment.
- Ability to travel to multiple store locations along with working evenings, nightshifts etc depending on the business needs.
- Analytical and problem-solving capabilities.
- Capability to manage projects and tasks whilst maintaining a strategic approach.
- Adobe Cloud user - desirable.