Marketing Go-to-market Coordinator

We are seeking a highly organized and proactive Go-to-Market (GTM) Coordinator/Project Manager to join the Fanatec team. In this role, you will be responsible for coordinating and managing the execution of go-to-market strategies, ensuring successful product and campaign launches. This position requires a detail-oriented individual who thrives in a fast-paced environment, has excellent project management skills, and can collaborate across teams to meet deadlines and deliver results.

**Key Responsibilities**:
**Project Management**:

- Coordinate cross-functional teams, including product, sales, creative, and digital marketing teams, to ensure product launches and assets are well-communicated and seamless.
- Oversee the end-to-end execution of go-to-market plans, ensuring projects are delivered on time and schedules are documented.
- Identify potential risks and roadblocks, developing contingency plans to keep projects on track.

**Go-to-Market Strategy**:

- Partner with stakeholders to understand the strategic goals of each launch and translate them into actionable plans.
- Ensure marketing assets, messaging, and materials align with brand guidelines and resonate with the target customer.
- Support and direct the creation and distribution of promotional materials, including presentations, sales enablement tools, and digital assets.
- Give guidance on messaging, copywriting, and positioning for new products and how they compare both within the Fanatec product stack and against competition.

**Communication and Collaboration**:

- Serve as the primary point of contact for project updates and status reports.
- Facilitate regular check-ins and meetings with stakeholders to monitor progress and resolve challenges.
- Communicate effectively with internal and external teams to ensure clarity around roles, responsibilities, and expectations.

**Qualifications**:
Education and Experience:

- Fluency in English and German is a minimum requirement for this role.
- Bachelor’s degree or equivalent in Marketing, Business, Communications, or a related field preferred.
- 3+ years of experience in marketing, project management, or a related role, preferably within a gaming or tech-focused environment.

Skills and Competencies:

- Strong project management skills.
- Experience with software like Microsoft Teams, Smartsheet, Jira, Trello, etc.
- Exceptional organizational skills and the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills in both English and German.
- Ability to build relationships and work collaboratively across departments.
- While this role is based in Germany, frequent interaction with US-based staff and occasional international travel (less than 20%) is required.

Welcome to Fanatec, the ultimate destination for sim racing enthusiasts At Fanatec, we are passionate about pushing the boundaries of technology to create the most immersive and realistic racing experiences. Our high-performance racing wheels, pedals, and accessories are engineered with precision and innovation, making us a leader in the sim racing industry.

Fanatec merged with CORSAIR, and remains a separate brand within CORSAIR - a world leader in providing high-performance PC peripherals and components to gamers, enthusiasts, and esports athletes.