Cluster Creative

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Cluster Creative & Content Lead (f/m/d)**

**YOUR TASKS AND RESPONSIBILITIES**
- Defining and driving our long-term digital first creative & content strategy to become the best data-driven marketing organization in Consumer Health
- In collaboration with marketing teams and creative agencies, ensuring that all creative platforms are digitally ready, include audience personalization, and fit for full funnel execution
- Defining the creative and content performance measurement framework in terms of efficiency, quality, and effectiveness and drive on-going review and optimization
- Serving as the single point of contact for creative and content agencies
- Fostering collaborations with key media partners (Google, Meta, TikTok etc.) and creative tech platforms (Celtra, Flashtalking etc.)
- Proactively partnering within the broader organization to share best-practices and explore collaboration opportunities across other BCH markets

**WHO YOU ARE**
- Master in Business Administration with focus on marketing or equivalent
- Vast experience in integrated creative & content across strategy & execution for Consumer Health, FMCG, or Digital Creative/Content Agency, with a solid track record of success
- Hands-on experience in translating brand strategies into data-driven executional creative & content
- In-depth understanding of all key creative & content formats, measurement, and best-practices across owned, earned, and paid channels
- Strong experience in data-driven creative personalization strategies and agile optimization approach
- Good understanding of content development process and delivery systems (eDAM, CMS etc.)
- Strong inter-personal and communication skills (written and oral)
- Fluent in German and English

**YOUR APPLICATION**

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

**Location**: Germany : North Rhine Westfalia : Leverkusen || Austria : Vienna : Wien

**Division**: Consumer Health

**Reference Code**:790741