Senior Apparel Designer

Vor 4 Tagen

Herzogenaurach, Deutschland Adidas Vollzeit

Purpose & Overall Relevance for the Organization:
- Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
- Key Responsibilities:
- Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
- Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer
- and brand focus
- Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing)
- Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
- Review and approve production stages of creative execution
- Maximise results within given budget and timeframes
- Participate in creation of annual and long-term Creative Direction strategies
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new Design resources that can deliver world class results
- Key Relationships:
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Retail, C2C
- Product Teams
- External Creative Resources (agencies, freelancers, photographers, etc)
- Knowledge, Skills and Abilities:
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Art Direction of photoshoots, pre-press reviews and approvals
- Language: English: excellent
- Another European language: fluent- Requisite Education and Experience / Minimum Qualifications:
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and it’s mission
- Passion for sports, culture, design
- Senior Designer_
- Bereich: adidas Brand
Abteilung: BU Originals, Basketball & Partnerships
Direkte Berichtslinie: Design Director/Sr Design Director
Indirekte/sekundäre Berichtslinie:.
Tochtergesellschaft/Land: HQ/ Deutschland
Standort: Herzogenaurach
Funktionsgruppe: M3
Anzahl der unterstellten Personen:.
Kostenstellen-/Budget-/Umsatzverantwortung:.- Zweck & Gesamtrelevanz für die Organisation:
- Entwicklung von kreativen branchenführenden Lösungen für die zugeordnete Kategorie oder Konzept, um ein hoch relevantes, wünschenswertes und klares Bild der Marke adidas zu erstellen.- Verantwortlichkeiten:
- Führung der kreativen Entwicklung von Konzepten oder Kategorie über verschiedene Verbrauchertouchpoints hinweg, von 2D zu Retail zu Digital
- Entwicklung von Konzepten und kreativen Strategien, die Ziele der Kategorie, Konzepte und Briefings erfüllen
- Zusammenarbeit mit dem Produktentwicklungs
- Team, um ganzheitlichen Geschichten zu gewährleisten
- Arbeiten mit funktionsübergreifenden Team-Mitgliedern, um für Verbraucher und Markenfokus zu sorgen
- Leitung der Ausführung von kreativen Strategien, um eine kreative End-to-End Excellence für Sell-in to Sell-out zu gewährleisten (Konsumenten gewandt)
- Steuerung von verschiedenen kreativen Ressourcen (Agenturen, Freelancern, Schreiber, Fotografen, etc.) für die kreative Ausführung, um eine gesamtheitliche kreative Excellence zu gewährleisten
- Überprüfung und Genehmigung von Produktionsstufen der kreativen Umsetzung
- Maximierung von Ergebnissen innerhalb des gegebenen Budgets und Zeitrahmens
- Teilnahme an der jährlichen Erstellung und langfristigen Creative Direction Strategien
- Präsentation und Kommunikation kreativer Lösungen mit Klarheit, effektives Verkaufen der Ideen an eine Vielzahl von Interessenvertretern
- Ermittlung von Möglichkeiten für Verbesserung und Veränderung, sowie Initiierung von Vorschlägen / Projekten
- Suche nach neuen Design-Ressourcen, die in der Lage sind Weltklasse-Ergebnisse zu liefern
- Befugnisse:- Vorwiegende Kontakte:
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Retail, C2C
- Product Teams
- Externe kreative Resources (Agenturen, Freelancer, Fotografen, etc)
- Kenntnisse, Fertigkeiten und Fähigkeiten:
- IT-Kenntnisse: Excel, Word, Powerpoint: fortgeschritten / Outlook
- Design-Apps: Experte
- Starke visuelle und verbale Fähigkeiten mit der Fähigkeit der Erstellung von wirkungsvollen / aufregenden Visuals
- Art Direc

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