Marketing Specialist: Mid Europe

vor 3 Monaten

Frankfurt am Main, Deutschland T. Rowe Price Vollzeit

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organisation of associates from diverse backgrounds, experiences, and perspectives.

We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.

If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

ABOUT THIS POSITION

We are looking for a highly motivated Marketing Manager to join our Mid European marketing team. The primary purpose of this role is to execute all aspects of the German and Austrian go-to-market planning across the intermediary channels including local content development, executing marketing programmes/activity and measurement with the goal of increasing T. Rowe Price’s brand awareness.

ROLE SUMMARY

Contributes substantively to cross-functional teams that develop and execute multi-channel marketing plans. Analyses multiple data streams and optimises tactics. Implements plans and processes according to Segment Marketing strategy.

RESPONSIBILITIES
- Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
- Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
- Assesses and synthesises key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
- Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.

Create Value for Clients:

- Evaluates competing priorities and delegates work accordingly to skills of self and/or the team according to client needs
- Identifies value-added opportunities and executes new strategies to meet client needs
- Fosters an environment in which team members align actions to create the best possible client experience
- Holds team members accountable to deliver on strategic goals and meet client needs

Think and Act Strategically:

- Cascades the organisation’s vision and strategy, connecting team plans to overall strategic goals
- Develops plans that integrate resource effectiveness and efficiency into delivery
- Applies commercial knowledge of industry trends, global insights, multicultural views, and market demands to prioritise daily work and operational decisions
- Can articulate the firm’s strategy and how one’s role relates to achieving the strategy and vision
- Fosters internal culture that values diverse perspectives

Lead Change:

- Takes a proactive approach to understand, shape, influence, and manage stakeholder expectations in times of change
- Leads and/or champions change initiatives that impact one or more departments or within own team
- Challenges self and others to identify, learn, and adapt to new ways of working
- Communicates context to support change initiatives that enables strong commitment and alignment of resources
- Fosters a climate and culture that encourages bottom-up innovation

Drive Results and Accountability:

- Coaches, role models, and cascades accountability for achieving results - shows others how to work through problems, not just give the answer
- Prioritises actions and resource allocation to maximise operational efficiency while delivering business results
- Manages projects effectively: establishes budgets, creates thorough plans, mitigates risks, and ensures that financial objectives are met and results are delivered
- Takes personal responsibility for decisions, actions, and failures - and enf

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