Launch Lead Vaccines

Development of the launch strategy, marketing strategy and derived tactical brand plan of an important new product/indication in a highly competitive market

Preparation and development of marketing strategies for the market launch with a particular focus on the further expansion of the adult vaccination platform in partnership with other priority brands, however focusing first on priority go to market model(s)/channel(s)

Lead a cross-functional team to a successful and competitive market launch in a co-creation context with global colleagues (global go-to-market strategy)

Content design of German co-creation contributions (Germany and USA are co-creation markets)

Development of strong agile/cross-functional working methods that meet the requirements of our customers/end users

Creation and implementation of the Launch Plan/Business Plan and its presentation at national and international level

Implementation or coordination of the implementation of the various measures from the Business Plan

Implementation of the global product materials including local adaptation

Ensuring the successful implementation in sales as well as continuous monitoring of product performance in cooperation with sales colleagues

Results tracking through formulation and business management of key performance indicators and course-correction as needed

Planning and implementation of national/regionalevents and congress activities

Planning and controlling of resources for the product (promotion budget, sales/sales planning)

Planning, development and evaluation of market analyses

Anforderungen

Successfully completed university studies

Sound professional experience in pharma marketing ( Respiratory or similar highly competitive settings, Vaccines experience is not a must)

At least one further function in the pharmaceutical environment, sales

Proven leadership and coaching experience

Conflict resolution and integrity

Good basic understanding of general business administration

Fast learner

High customer orientation to both internal and internal/external clients

In-depth experience in working with international functions as well as within matrix structures

Ideally international experience outside the German market in global roles

Ideally experience with project management/agile working

Will to succeed as well as entrepreneurial and strategic thinking (thinking in cross-functional, networked contexts)

Ability to change perspectives in cross -functional cooperation

Communicative competence and argumentation skills

Ideally German but not a must

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