Chief Marketing Officer

vor 1 Monat

Berlin, Deutschland Fotografen Online Service GmbH Vollzeit

**Your mission**:
As a Chief Marketing Officer at GotPhoto you lead the entire Marketing & Sales organization.
You play a vital role in the company's growth by overseeing all marketing & sales operations of the company and developing its strategy and vision.
As a C-Level and leader of this function, you are a role model for our team and an active, visible Executive of our company within our management team.

Following points will give you some insight around the main challenges for 2023:

- We are transitioning from a regional to a functional org structure; as a leader you'll support the teams to transition and develop relevant expertise
- We want to automise our B2B acquisition processes, you will need to research and ideate on how to make this possible
- We will grow further - you'll therefore support in scaling our business both in EU & US

**At the end of the day, we want to ensure we build the best SaaS+ solution in the people photography market.**
The GotPhoto SaaS platform helps school photographers streamline their workflow and ensure that they can easily manage large photo shoots and print amazing products their customers want.

GotPhoto is a profitable startup that has been around since 2010.

**Our culture is one of a positive business model, with the mindset “we make photographers more successful”. Photographers, parents, schools, and labs are better off when using our software. Our team members are crucial for this success**

**Your role**:
First things first: We'd like to introduce you to your team...

**Our Marketing & Sales Team**
The Marketing and Sales team consists of 19 members at this point (our Head of Marketing is responsible for 7 marketing talents, our VP of Sales is responsible for 10 Sales talents); we're continuing to hire and grow the team.
Most of our team are based in Berlin and USA, this role is a fully remote position based in either Germany, Portugal or Spain.
The Management Team is currently fully based in Germany (Berlin).
If you enjoy going to an office then we would love to help you relocate to Berlin, just ask our recruiting team about it when you speak to them.

**Your role and responsibilities**
You are an essential part of our leadership team, which consists of our CEO, CFO, COO, CTO and Head of People & Culture. We are hiring an additional CPO and (obviously) our CMO :)
As a CMO you will be reporting to our CEO and will be fully responsible for driving our growth strategy and marketing initiatives.

Below we describe what we’re looking for and how we outline your role:
**Marketing & Sales Strategy**:

- You represent and shape the Marketing & Sales strategy; you do so, by making sure relevant stakeholders and our CEO are aligned with your ideas and it buys into the company strategy
- You “listen” to the trends of the market and direct the market research efforts of the company. We want to stay ahead of the competition and clearly position ourselves.
- You liaise our marketing and customer acquisition effort and guide a unified approach that meets market demands. While ensuring they project the company’s unique “voice”.
- As a strategic thinker, you envision what may happen in the future, instead of focusing on what is directly ahead. You look across different industries to see the big picture, analyze large volumes of information to spot trends, and offer new approaches to old problems.
- You create a marketing & sales strategy and a detailed roadmap to fulfil and meet various OKRs. You do so, to assure we measure our business growth and build sustainable structures.
- You chose a data driven approach backing your vision, strategy and day to day decisions with data generated through GotPhoto or market research and insights.

**Inspire & Lead**:

- You act as a role model for our employees and your direct team, by being an ambassador for a healthy and honest company culture. Within GotPhoto and especially the management team, we pay attention to psychological safety and avoid politics.
- As a CMO you have excellent leadership skills to supervise and oversee the entire Marketing & Sales organization and are well connected within the company. This ensures that initiatives run smoothly across internal teams, customers, and stakeholders.
- You are an advocate of our service, passionate for your profession and have great knowledge in automising customer acquisition processes. You can balance a practical mindset with a creative business acumen and lead people through complex marketing & sales operations.
- You are always well connected within the industry and represent our company at conferences and events, to get in touch with partners, customers and leaders within our industry.

**Business & Marketing focus**:

- One of your crucial responsibilities as CMO is to generate revenue by increasing sales through successful marketing for the entire organization. You do so by incorporating market and customer research, pricing methodologies, branding & communic

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