Product Marketing Associate
vor 6 Monaten
**Your mission**:
We are seeking an enthusiastic and self-motivated Product Marketing Associate to join our fast-growing team. As a Product Marketing Associate, you will play a pivotal role in driving the promotion and commercial success of our products in the market. You will work closely with cross-functional teams, including product development, sales, to develop and execute effective marketing strategies. This is an excellent opportunity to contribute to the growth of our innovative start-up and make a significant impact in the biotech industry.
- Plan, manage, and delegate responsibilities within own area of expertise effectively
- Develop and execute a comprehensive long-term marketing strategy, including setting milestones
- Collaborate with key account management and category management to steer the product portfolio
- Ensure the development and execution of marketing activities such as product concepts, product development, line extensions and communication and promotion activations
- Provide guidance throughout the development and design process of product packaging
- Conduct regular market and competitive analysis to provide data-driven business recommendations
- Coordinate and interface with supply chain, production, product development, sales, and finance teams
- Provide support to the senior product manager and vice president of product marketing in their daily duties
- Manage external partners and agencies to achieve desired results
- Own and control the project budget effectively.
**Your profile**:
- Bachelor's degree in marketing, business, or a related field; a master's degree is an advantage
- Minimum 2 years of experience in product marketing or related roles
- Strong understanding of biotech/food products and market dynamics
- Excellent written and verbal communication skills, with the ability to create compelling marketing messages for diverse customer segments
- Solid project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Proficiency in marketing tools and technologies and analytics tools
- Creative thinking combined with analytical and problem-solving skills
- Ability to work collaboratively and build relationships with cross-functional teams
- Fluency in both German and English is a must
**Our Benefits**:
- Dynamic and diverse mission-driven team from 20+ different countries
- A fast growing company with opportunities for personal development
- Flexible working hours with entitled Home Office days in an innovative and agile working environment
- Gym Membership, language classes or an attractive alternative from our benefit program
- Flat hierarchies and short decision paths
- Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings
- Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees
- Lastly, join us in the journey as we change the food system as we know it
**About us**:
Infinite Roots® (formerly Mushlabs) is a biotech company from Hamburg, Germany. We tackle one of the world’s biggest challenges with a single, microscopic solution: Mycelium. Our team of 60+ people from 25 different nationalities, 55% female and with 10 PhDs, has one mission: to cultivate food in a way that sustains our planet and its growing population.
We are a diverse team of scientists, industry experts, and business evangelists. We love what we do and enjoy working in a high growth and ambitious environment. We move fast and hire great people to take on exciting responsibilities. Join us if you are looking for a great opportunity to learn, grow, and have fun while changing the future of food.
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