Working Student Digital Marketing

vor 2 Monaten


Munich, Deutschland Birkenstock Group B.V. & Co. KG Vollzeit

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join our **E-Commerce & Digital** team at our location in **Munich** as a

**Working Student Digital Marketing & Experience Europe (M/F/d)**

YOUR RESPONSIBILITIES:

- Assist in the development, implementation, and assessment of significant consumer events such as Cyber Week, Valentine's Day, and Easter.
- Take ownership of managing the coordination, communication, and execution of 1-2 consumer events as individual projects.
- Perform benchmark analyses to identify industry best practices and emerging trends in both digital and retail sectors.
- Maintain comprehensive consumer reports containing valuable insights and recommendations for future event planning.
- Collaborate in the creation, monitoring, and refinement of campaign landing pages, ensuring seamless coordination with relevant stakeholders.
- Manage content updates within the Content Management System (CMS) to facilitate the implementation of landing pages.

YOUR PROFILE:

- Enrolled student, preferably with a focus on marketing or communication design
- Passionate for trends and creating digital experiences for our consumers, combined with strong organizational skills and a penchant for working independently
- Beneficial: Possession of analytical abilities and prior experience with tools like Atlassian Confluence, Sharepoint, and Jira
- Proficient in MS Office suite
- Excellent verbal and written communication skills in English

WE OFFER:



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