Specialist, Paid Media
vor 2 Monaten
About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. To learn more, visit
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- Role Overview
- As a Paid Media Specialist, you will be responsible for end-to-end execution and management of all paid search and digital media campaigns in Europe. This full-time role will be an integral part of our marketing team.
- This role is based in our office in Munich, Germany.
- Responsibilities:
- Work very close with our Marketing Agency, monitor performance, identify improvements and ensure that we meet or overachieve our targets.-
- Lead strategic and tactical paid search and campaign initiatives that drive, engage, and convert highly qualified traffic, using our core paid media channels, including paid search, paid social, display/retargeting and programmatic advertising-
- The Digital Ads Campaign specialist will help lead the strategic approach to search campaigns, leads campaign execution, regular and frequent monitoring, and maintenance of paid search and other PPC tactics-
- Hands-on implementation, management, KPI setting, and reporting for Google Ads, Google Analytics, and Bing Ads-
- Partner with analytics resources to ensure proper tagging and tracking elements are in place and measured correctly-
- Strategize the creation of new PPC campaigns, ad groups, keyword opportunities, ad copy and ad accounts as needed-
- Oversee daily and weekly trend reporting, pacing and analysis of KPIs from all paid search and other PPC campaigns to create clear, actionable insights for internal stakeholder-
- Conduct ongoing analysis of industry or changing trends-
- Ensure that the campaign goals, assets, timelines, and budgets are adhered to-
- Other relevant and related tasks as requested-
- Proactively identify opportunities for optimization, insight and expansion, provide recommendations and see through to implementation- Qualifications/Knowledge/Experience:
- Minimum 3-4 years deep, hands on experience in implementing and managing digital campaigns-
- Expert in Google Ads including strategy, KPI setting, campaign build/design, implementation, regular optimization/management, keyword research and analysis-
- Experience and excellence in managing paid search campaigns with at least a six figure spend annually-
- Previous experience training/managing other members in an SEM team-
- Experience with SEO, paid social, native advertising, other advertising platforms-
- Outstanding knowledge of research and analytics tools such as Google Keyword Planner, SEMRush, Google Trends, Google Analytics and Google Data Studies-
- Must know SEO, SEM, PPC, activation of brand marketing via various channels-
- Desire to learn new technologies and/or platforms in the PPC space to improve efficiencies-
- Google Ads and Analytics Certifications (required)
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