Design Director Graphics, Bu Originals

vor 3 Wochen

Herzogenaurach, Deutschland Adidas Vollzeit

Purpose & Overall Relevance for the Organisation:
- To direct others in designing industry leading executions of Footwear and/or Apparel through graphics.
- Lead, ideate, & influence in helping contribute toward building the label Originals, Basketball and Culture Partnerships graphics direction in collaboration with label Creative Direction team.
- Translate the brand Creative Direction graphics direction into the label Originals, Basketball and Culture Partnerships.
- Direct seasonal graphics narratives for label Originals, Basketball and culture partnerships.
- Guide, steer, and shepherd this vision across the BU category.
- Help lead and set long term & seasonal trends & insights among the industry, win the consumer, and ultimately help contribute to innovating & pushing the label forward.
- CREATIVE DIRECTION
Continuously aware and directs a team(s) on information needed to design a consumer and brand relevant BU collection. Should include all possible sources to gain this information:
- Trade fairs, cultural events, consumer insights
- Trade publications, general interest press, trend services, fashion and lifestyle magazines and websites
- Store checks, market visits, and team travel as provided
- Relevant forecast and sell-through numbers from our Marketing counterparts
- Is a stakeholder in directing, creating, and leading seasonal and long-term design direction and strategy for the label Originals, basketball and culture partnerships horizontally. This also includes respective category allocation within the following topics:
- Incorporating Graphics/Print Direction
- Is a stakeholder in defining, directing, & curating aforementioned design direction by, but not limited to:
- Providing trend forecasting content relevant to our consumer and brand
- Working with Local and Global counterparts to provide category relative graphics direction when required cross-location or cross-category alignment is concerned.
- Directs as a graphics conduit to counterparts in label Originals, Basketball and Culture Partnerships as well as Brand Creative Direction.
- Acts as a brand ambassador between all categories looking for opportunities to connect direction, product, and people.
- Directs, creates, presents, and applies Creative Direction/BU specific presentations
- Drives content to Concept To Consumer Team to enhance Creative Direction/BU strategy and storytelling
- Provides a curated context, to enable success among the business
- Leads top-line range strategy in their categories. This includes but is not limited to:
- Directly shepherd and leads their team in creating holistic category overviews, rollouts, and strategy for the category.
- Communicate content to Label Creative Direction team, Footwear, Apparel, Colour and Materials Teams to align strategy
- Eagerly seeks proactive opportunities to amplify emerging trends, lead concepts, and strategic hierarchy to product & business
- Has transparent knowledge across critical brand and category direction
- Constant incentivizing and advancement of Creative Direction & BU purpose and vision constantly.
- Works closely with members of the category’s design team. This includes but is not limited to:
- Providing graphics content and direction
- Collaboration and critiquing
- Sets a leading example and vision within the team and mentors
- Transfers prior experiences and knowledge to those around them
- Viewed within the team as a graphics expert and director
- PRODUCT EXECUTION
Directs Footwear/Apparel graphics executions with input from Creative Direction counterparts, Design, Marketing, and Development. This includes but is not limited to:
- Vision and expectations for seasonal prep and research stated above
- Creates product design presentations; both physical and digital
- Directs and leads their team in creating a quality and merchandisable range by having a detail to top-line view of all products
- Assures Senior Leads are enabled to work closely with Development to assist in development process & costing
- Travel to Asia for development trips (not always required)
- Directly leads, shapes, and informs communicating inspiration and storytelling tools to Marketing and Concept To Consumer
- Has experienced knowledge and a higher understanding of product. From graphics, to production.- Knowledge, Skills and Abilities:
- Ability and desire to direct and lead in managing others, which includes but is not limited to:
- Influencing and leading a team
- Productive critiquing and mentoring
- Creating more efficient, creative, and positive working environment
- Directs and creates high standard of consistent work ethic and optimal creative community environment, while still tailoring leadership and creativity to each individual employee
- A strong working knowledge of footwear/apparel (accessories where relevant) construction and production
- A detailed understanding of the creation process
- Creates and enforces graphics consolidation/alignment for product excellenc

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