Team Lead SEO

vor 6 Monaten

Berlin, Deutschland Raisin Vollzeit

Team

The Organic Search Team consists of the disciplines Digital PR, SEO and Content. In addition to optimizing the user experience on our platforms, the team's core tasks also include the ongoing maintenance of the content areas. In addition to the German market, we also look after our various international markets and work closely with our country heads. Our philosophy is not to optimize content for search engines, but to place people at the center of our work. In this way, we want to help users find the perfect investment

Your Responsibilities
- Oversee our SEO initiative: Go beyond formulating a strategy; you'll guide the team through its execution. Define developer requirements, meticulously QA the output, manage the backlog, contribute to information hierarchy design thinking, and keep stakeholders informed throughout.
- Execute and refine our established SEO strategy: While confident in our current approach, acknowledge the dynamic nature of the landscape. Enhance the existing foundation rather than dismantling it, adapting to evolving performance realities.
- Technical Optimization Mastery: As the authoritative Raisin SEO expert, leverage a profound understanding of our technical strengths and limitations to tailor content and optimize site structure strategically.
- Lead Technical QA: Exercise final approval before anything goes live. Craft automation specifications to swiftly detect issues, and establish systems to continually monitor SEO health.
- Keyword Research and Analysis: Propel our content expansion mission. Evaluate necessary content and devise strategies to maximize its impact.
- Align with Content Strategy: Collaborate with the content team to ensure seamless onboarding of assets and effective distribution efforts.
- Performance Tracking and Reporting: Keep a vigilant eye on SEO performance, providing regular reports highlighting key metrics and progress toward SEO goals.
- Stay Informed on Industry Trends: Stay current with the latest SEO trends, algorithm updates, and emerging technologies, integrating cutting-edge strategies.
- Own Product KPIs: Shoulder responsibility for growth, decline, and overall health. Demonstrate fluency in KPI movement, addressing changes and consistently focusing on improvement.
- Utilize SEO Tools and Technologies: Harness key SEO tools and technologies such as Google Analytics, Search Console, Tag Manager, AdWords, Brightedge, Deepcrawl, Screaming Frog, and Ahrefs to inform and steer strategic and tactical recommendations.

Your Profile
- Extensive expertise, particularly in technical SEO, with a strong emphasis on content-driven strategies.
- Experience in managing a large, high-growth domain.
- Commanding expertise in SEO tools and technologies, encompassing HTML/CSS, JavaScript, Schema, Structured data, GA/GSC/GTM, SEMRush/Ahrefs/SimilarWeb, ScreamingFrog, SQL, and Python.
- Extensive proficiency in diverse SEO inputs, including A|B testing, SEO audits, keyword research, site taxonomy, information architecture, link building, international SEO, technical SEO, on-page SEO, off-page SEO, and UX/CRO.
- Proven project management skills with a demonstrated ability to oversee the development pipeline.
- Proactive initiative and innovative problem-solving skills, coupled with effective task management.
- You are curious by nature. You stay up-to-date regarding latest trends and developments and think about implications.
- Uncompromising attention to detail.
- Fluent English & German language skills.

Join our mission, join our team - and grow with us

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.

You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

**As part of our team, you will benefit from**:

- Personal training budget of 1,700 € and four full training days per year.
- Access to Babbel for continuous language learning.
- Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
- Flexible working hours, home office and 28 vacation days.
- Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
- A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
- Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
- You are moving from another country or city to join us? We will support your relocation.

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