Berlin Consumer Direct Marketing

vor 1 Monat

Berlin, Deutschland Nike Vollzeit

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Based in Berlin, come be a part of the Berlin key city marketing team. This team will be accountable for:

- Humanising our brand through relationships on the ground with key communities, athletes, and athletes* that move our world forward through movement
- Engaging members with focus on activity (movement), connections (relationships), and purpose - optimising key membership KPIs and bringing the magic of Nike to life on the ground for the members who love us the most

WHO WE ARE LOOKING FOR

We are looking for a talented Visual Merchandising & Styling Specialist, who is looking to helping to shape the future of our Value / NVS Store Experiences across Germany North, Poland and CE.

Someone who is attuned to the needs of the consumer in a modern sense, eager to push new ways of thinking about and mapping their journeys with our most innovative store concepts as part of the O2O member journey and not just the end destination. The focus is to think how we connect our digital journeys, and then weave in the physical experiences in the most personal and inspirational ways. Passion is how the consumer navigates a modern retail marketplace. We need you to be curious, open to interrogate your own as well as others plans in a constructive way, with always an eye on the KPIs we are accountable for delivering. You should have a magic touch when it comes to the art, but also a mind that ensures the science is applied in real life and real ways so that those around you follow your lead. Ultimately, to move at the speed of the consumer you set the pace

WHAT YOU WILL WORK ON

The role reports directly to the Berlin Consumer Direct Marketing Visual Merchandising Manager.

Core duties will include:

- Supporting the planning and execution of seasonal and daily VM & Styling ethos and approach across our Nike fleet in city/country(ies) with a focus on our NVS / Value concepts to drive inspiration whilst serving the business.
- Guide the Store based VMS team teams to obsess consumer & member journey through the store and making sure our Nike Fleets inspire the consumer in a meaningful way.
- Educate and support our store based VMS teams to be able to drive the best store experience every day and maintain our standards.
- Collaborate with the Berlin CDM Marketplace Director, Retail teams and VMS team in GEO on the VMS operating model across the NVS / value fleet in your responsible area.

WHO YOU WILL WORK WITH

Work fluidly across the full city marketing team, aligning roles & responsibilities within the Consumer Direct Marketing function, and working with cross-functional marketing partners to bring your vision to life for our members in the city. Partner closely with the Retail function, at city and EMEA level, and will also work closely with the EMEA Consumer Direct Marketing VMS team to stay abreast of the latest strategies and help share best practices.

WHAT YOU BRING TO NIKE

Essential requirements:

- Shown experience in Visual Merchandising with a strong focus on retail and digital marketing.
- Prior experience in Retail and/or Styling.
- A proven understanding of the Berlin consumer, the city and Nike’s position within it, with a track record of making strategic marketing decisions within this environment.
- A desire & willingness to adapt in an agile fashion to our consumers’ and organisation’s needs to deepen our relationships with members

Leadership Defined Key Competencies:

- Instils Trust: Is honest and straightforward when dealing with others and honours commitments, even when working through conflicting priorities
- Fosters Effective Teamwork: Participates in constructive dialogue with the team, ensuring multiple perspectives are considered
- Ensures Accountability: Takes ownership of work and monitors progress of performance, changing approach when needed
- Thinks Strategically: Identifies which efforts will have the greatest strategic impact on the organisation balances strategic concerns with day-to-day activities

Core Functional Competencies:

- Modern Consumerist - Ensure our c

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