CRM Automation Specialist

vor 1 Monat

Berlin, Deutschland Tourlane GmbH Vollzeit

**EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US**

We are a lively and diverse team, founded by our CEO Julian Weselek in 2016, currently active in the DACH region and France. Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization. We are and always will be driving the change in the travel industry for a better tomorrow.

**DESTINATION? THE WORLD**

We are discoverers. We are believers in the life-changing power of travel. On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

We have a unique customer journey and we are looking for a CRM automation Specialist who will contribute to our growth ambitions by bringing our automated campaigns to the next level and increasing conversion.

**What is the role about?**
- Building and testing automated campaigns across the customer lifecycle and key triggered events
- Taking automated campaigns to the next level by leveraging product recommendations, personalisation and new segmentation functionality
- Creating targeted customer segments within the CRM system to ensure campaigns are correctly targeted to secure maximum conversion rate, while ensuring campaigns do not conflict with one another
- Supporting the wider CRM team on the implementation of CRM marketing strategy, specifically with focus on AB testing and reporting on insights and making recommendations for future omni-channel campaigns
- Supporting the team with the implementation of new technology and integrations

**What will you need to be successful?**
- Bachelor degree, ideally in a relatable field such as business or marketing.
- 2-3+ years experience in a similar role working with marketing automation.
- Experience in using ESPs or CDPs with complex automation and workflow building systems
- Practical experience of delivering omni-channel digital CRM campaigns
- Knowledge of marketing and web analytics tools such as Looker, Tableau
- You are a great communicator, fluent in English. German or French is a plus
- You are highly analytical, decisive and you take ownership of outcomes
- You are driven, you thrive in fast-paced environment
- And last but not least, you're a strong team player

**YOU ARE THE WORLD**
- We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP).
- Flexible working setup: either remote or hybrid - get the most out of your working hours; and enjoy working abroad through our new program
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can't wait to meet your furry friend

**Sounds interesting? **We are excited to get to know you
- Data privacy policy_._

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