Digital Health Solution Specialist
vor 6 Monaten
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
In Germany, Abbott has more than 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott's German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena and Hamburg.
**W**orking at Abbott**
At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:
- Career development with an international company where you can grow the career you dream of
- An attractive benefits package (e.g. attractive Abbott Pension Plan, a company bike, employee stock purchase program)
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- A challenging position in a fast-growing crisis independent industry
- To become part of a dynamic, highly educated, highly skilled, and motivated team
- Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
- Multi-national environment, where we foster the development of our talents within the enterprise
Abbott Diabetes Care is looking for a Digital Health Solution Specialist (EMEAP) (M/F/d), based in Wiesbaden.
**Missions**:
As Digital Health Solution Specialist, you'll focus on driving app adoption and enhancing user data sharing within our digital health ecosystem. You will be developing marketing strategies, encouraging data sharing, and tracking performance to measure the impact of these initiatives, and deploy simulators and support issues management and resolution. Also, you are also supporting HCP Digital initiatives in the areas of CRM and Websites.
**Responsibilities**:
**Drive App Adoption and Data Sharing**:
- Develop and execute comprehensive digital marketing tactics to target specific user segments and increase app adoption rates.
- Implement identified best practices and pilot new initiatives efficiently across the region, ensuring comprehensive digital health strategies.
- Work closely with the global and local teams to adapt and implement campaigns for their specific market.
- Create and implement communication strategies to encourage user data sharing.
**Digital Project Management**:
- Collaborate with internal teams to design, develop, and implement digital projects.
- Deliver projects on time, on budget ensuring quality standards are met
- Support in planning the necessary project structure, timeline and work packages including prioritization.
- Control of work results in the project, including coordination of tasks and solving any problems that arise.
- Manage project status and budget.
**Development of Demonstration/Training Tools**:
- Create simulators for our digital and hardware products to support sales demos and customer support training.
- Ensure that these tools are regularly updated and approved for distribution to remain synchronized with product updates, ensuring their ongoing effectiveness and relevance.
- Support and manage local countries in the adoption of simulators end-to-end.
- Manage and push external agencies for development and innovation.
- Define, track, and report on key performance indicators (KPIs) to measure the impact of marketing strategies, identifying trends, successes, and areas for improvement.
- Collaborate with relevant teams to address user-reported issues.
- Take a hands-on approach to swiftly resolve digital platform issues, ensuring a seamless user experience.
**Qualifications**:
- Master’s degree in Marketing, Digital or business-related field required.
- Up to 3 years of proven experience in digital marketing and user engagement strategies, especially in a regional role, preferred in Healthcare/Medical Device Industry.
- Advanced knowledge of healthcare technology and digital health tools.
- Proven experience in UX/UI Design with tools like MIRO, FIGMA or Adobe Xd.
- Practical experience with content management systems, Analytics and data visualization tools
- Experience with CRM systems (Selligent) and content approval processes (Veeva Vault).
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Detail-oriented and capable of multitasking in a fast-paced environment.
- Creative and data-driven problem-solver with outstanding communication, presentation, and motivational skills.
- Demonstrated ability to work collaboratively with cross-functional team
- Excellent English writing and communication skills ar
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