CRM Executive

**Malta**

**Hybrid working: 2 days in the office per week**

**The Role**

Reporting to the CRM Manager, you will be responsible for implementation of the global Sports strategy at LiveScore. The main responsibilities of the role will include campaign planning and the creation & optimisation of all campaigns for LiveScore Media - keeping retention at the heart of everything we do.

LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved. We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.

We use our platform for positive social change and work to build a company our employees are proud to work for. We have a long-term commitment to diversity and inclusion. Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.
- We know a job description can often deter an applicant who does not believe they match 100% of our requirements. If you are interested in this position and have relevant experience, then we would still love to hear from you._

**Key Responsibilities**
- Plan, create, and execute CRM campaigns in conjunction with the sporting calendar, content team planner and product launches.
- Use multi-channel campaigns where possible to drive key KPI's such as Open & Click rates, daily actives, number of app users, Free to Play players and retention rates.
- Produce high quality and timely Sports focused campaigns that are personalised, innovative and relevant using segmentation
- Play a key role in the start of the 'convergence funnel' journey for our LiveScore Group customers by creating/improving LS Media to LS Bet journeys in conjunction with CRM management. Work with the product & innovation teams to ensure that we are fully aligned with their roadmap, feature releases and increasing usage of product features on the app.
- Support the team with QA'ing campaigns, ensuring attention to detail
- Build weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways.
- Work very closely with the Insights team to deep dive into behaviour versus value; helping to define retention tests ongoing.
- Manage workload and relationships with core stakeholders (i.e. Content, Legal & Compliance, Product and Design).
- Ensure that any issues with our CRM platform or comms are escalated efficiently.
- To work on any other reasonable task required by your manager.

**Skills, Knowledge and Experience**
- Strong knowledge & interest in Sports (mainly Football) and all the latest Football news
- Highly customer-focused with a good understanding of marketing principles
- Proficient using Microsoft Office (particularly Excel)
- Ability to build strong working relationships
- Excellent with time management and ability to multitask
- Self-starter that can take the initiative
- Data focused and ROI driven
- Confident in communicating and presenting with core stakeholders across the business

**What can we offer?**
- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised gym membership
- Life Assurance (x3 salary)
- Daily snacks, quality coffee, soft drinks