Head of Brand Growth

vor 4 Wochen

Berlin, Deutschland Tourlane GmbH Vollzeit

**EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US**

We are a lively and diverse team, founded by our CEO Julian Weselek in 2016, currently active in the DACH region and France. Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization. We are and always will be driving the change in the travel industry for a better tomorrow.

**DESTINATION? THE WORLD**

We are discoverers. We are believers in the life-changing power of travel. On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

We are seeking a **Head of Brand Growth** to join our marketing team; who will lead the Brand Growth Team - consisting of design, content, social media, and influencer marketing teams in this role to create compelling content and drive brand growth. Your primary responsibilities will be to scale these teams profitably and elevate our design and content to the next level.

**What is the role about?**
- Lead and develop the brand growth team - consisting of design, content, social media, and influencer marketing teams
- Develop and execute a comprehensive brand growth strategy that aligns with Tourlane's overall marketing objectives
- Establish clear KPIs for each team and regularly track progress toward our company goals, such as generating leads and bookings, scaling influencer marketing profitably, and increasing our brand awareness
- Develop and manage a team budget to ensure profitable growth
- Work closely with cross-functional teams to ensure brand consistency across all channels
- Stay up-to-date with industry trends and best practices in design, content, social media, and influencer marketing
- Foster a culture of innovation and collaboration to encourage team members to share new ideas and improve processes
- Lead the recruitment and development of team members to ensure a high-performing team.

**What will you need to be successful?**
- Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
- 7+ years of marketing experience, focusing on branding, design, content, social media, and influencer marketing
- Proven track record of developing and executing successful brand growth strategies
- Strong leadership skills with experience managing teams of 10+ people
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Highly analytical with the ability to use data to drive decisions
- Creative thinker with a keen eye for design and content
- Experience in a fast-paced, high-growth startup environment preferred
- A passion for travel and an understanding of the travel industry is a plus
- Native level in either German or English. French is a plus.

**YOU ARE THE WORLD**
- We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
- Flexible working setup to get the most of your working hours: we offer full flexibility in our Hybrid/Remote model, however we do expect that you take advantage of our lively Berlin office 2-3 days per week
- We share your passion for traveling: enjoy working abroad through our new program
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can't wait to meet your furry friend

**_Sounds interesting? _**_We are excited to get to know you_
- Data privacy policy_._

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