Director Brand
vor 2 Monaten
Join More, a modern DTC brand within The Quality Group that’s redefining weight management. We believe food isn’t the enemy—bad diets are. Our mission is to empower consumers with high-protein, low-sugar functional food solutions that help save calories without sacrificing taste. Be part of a dynamic team at the forefront of nutritional innovation and influencer-driven growth.
As Director Brand & Product Management More Nutrition (f/m/x) you lead the development and execution of brand /product categories strategy that is linked to the overall company strategy, brand budget setting and target achievement. You are accountable for brand/product category P&L and target delivery by ensuring effective brand portfolio, price pack architecture, promotion strategy, innovation pipeline.
Your mission
- Develop and implement brand/ product category strategies to achieve company targets, ensuring consistency across all touchpoints
- Develop and execute the global portfolio strategy for specific product lines/categories aligning it with business objectives, market trends, and consumer insights
- Identify growth opportunities, analyze market dynamics, and recommend portfolio adjustments to drive market share and profitability
- Define and maintain pricing architecture, pricing and promotion guidelines for the brand/product lines to drive growth and margin
- Collaborate with product development teams to align new products with brand positioning and define go-to-market strategies
- Plan and execute multi-channel marketing campaigns to enhance brand awareness and drive customer acquisition
- Explore partnerships and collaborations to increase brand visibility and reach new audiences
- Lead and mentor marketing professionals, fostering a collaborative and innovative environment
Your experience & skills
- Master's degree in Marketing, Business Administration, or a related field
- 8-10+ years of experience in brand management within the FMCG industry, including global development and local activation
- Proven track record of developing and executing successful brand strategies driving growth
- Experience in product development, including consumer insights, concept creation, and go-to-market planning
- Strong understanding of digital marketing, e-commerce, and social media platforms
- Excellent leadership and team management skills, with the ability to inspire and motivate teams
- Analytical mindset with proficiency in market research, data analysis, and performance metrics
- Exceptional communication and presentation skills, both written and verbal
- Passion for sports, fitness, and wellness preferred
- Fluency in English and German is required
Why choose us?
Being part of our team means working in a high-performance company with an active passion for the products and a shared mission. You can expect a diverse culture, strong team spirit, constant opportunities to develop professionally and take on responsibility, as well as an exciting work-life balance between lifestyle and job. TQG offers positions in the north of Germany, in Italy, Spain and in Amsterdam as well as in London, both hybrid and remote.
You can also expect, among other things
- Company pension scheme
- Deutschlandticket
- Discount at the gym
- Attractive employee discounts
- Referral program
- language courses
About us
The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over 500 million euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.
TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.
This is us - The Quality Group - nice to meet you Now it's your turn
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