Nmr Benchtop Marketing Specialist
vor 3 Wochen
Überblick:
The Bruker BioSpin Group is a world leader in the development and manufacture of instruments and connected software based on magnetic resonance technology, such as nuclear magnetic resonance (NMR), electron paramagnetic resonance (EPR) spectrometers, and preclinical imaging systems.
We are constantly innovating our instruments and advancing analysis software to enable scientists, researchers, and developers around the world to gain deeper insights and find better answers to key questions facing our society. From disease research (such as Alzheimer's disease, cardiovascular disease, and others), drug discovery, materials research (such as battery research, and others), to solutions to ensure food quality, we are committed to innovation with integrity and the improvement of life.
Aufgaben/Verantwortlichkeiten:
- Proactively consult with Sales on marketing concerns for the product line.
- Act as the central point of contact for the product line from a marketing perspective, working with key market segments such as Pharma, Cleantech and Applied Markets, Clinical, and Academia.
- Define and communicate the product’s unique value proposition and key differentiators to the benchtop market.
- Develop compelling product messaging and content that effectively communicates the features, benefits, and value of the product to customers, with a focus on webpages, digital marketing, and event content.
- Equip the sales team with the necessary tools and training to effectively sell the FT-NMR Benchtop. This could include product demos, sales presentations, and competitive battle cards.
- Regularly report on marketing metrics (CRM) regarding FT-NMR Benchtop Marketing, ensure lead management, and organize sales actions for our business development team.
- Coordinate and orchestrate Type 2 FT-NMR Benchtop conferences (i.e., space booking, utilities, and shipping of show materials as needed)
Qualifikationen:
- Bachelor's Degree
- English Language Skills (at least C1)
- Basic: Proficiency in MS Office Suite.
- Advanced: Excellent verbal, written, and computer-supported presentation skills.
- Expert: High project management skills with proven ability to effectively manage multiple priorities and manage differing time constraints. Strong experience from working proactively with global Product Management / Market Management and marketing teams.
- Able to work autonomously
- Analytical Skills
- Assertiveness
- Communications Skills & Creativity
- Flexibility and seeing change as an opportunity
- Ability for teamwork
- Resilience
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