Head of Digital Marketing

vor 5 Monaten

Wiesbaden, Deutschland Abbott Laboratories Vollzeit

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, sales, and marketing. They are located at Abbott's German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

**The Opportunity**

This position works out of our location in Wiesbaden (Abbott GmbH) in the Abbott Diabetes Care division that is focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

As **Head of Digital** Marketing & **CRM **(M/F/d)** you will be responsible for driving Customer Experience across journeys and touchpoints to aid customer retention and acquisition for our heterogenous and ever-expanding user-base. You will be optimizing customer interactions with FreeStyle Libre and its digital health services in the German marketplace, creating standards of excellence and continuously improving for a seamless overall customer experience.

**What You’ll Do**
- Developing digital & CRM marketing strategies targeting both consumers (B2C) and HCPs (B2B) with focus on driving customer experience to support customer acquisition and retention.
- Leading the digital and CRM team in a motivating and agile way to ensure effective and efficient handling of tasks and resources to deliver against commercial objectives.
- Developing and implementing an integrated communication strategy across the digital & CRM ecosystem for the diverse target groups to drive customer satisfaction and retention.
- Driving next level content management capabilities, content quality and performance and fuel the digital and CRM ecosystem in a multichannel way to drive a holistic brand experience.
- Implement a test-and-learn methodology across a variety of actions/activities with the intent of iteratively improving the overall customer journey
- Driving performance culture behind state-of-the-art analytics, regular reports, and dashboards, to provide insights into customer engagement and satisfaction and continuous optimization/improvement
- Developing next level retention marketing capabilities incl. personalization, multichannel activation, and automation.
- Supervising and upgrading the relevant Agency infrastructure and budget management.
- Fostering close collaboration and seamless communication with Brand Management, HCP marketing, Media, e-commerce, Customer Service and EMEA/GSM marketing Keeping abreast of the latest digital, CR marketing and technology trends
- Input into AREA digital/CRM marketing strategies and form effective cross regional teams.

**Qualifications & Skills**
- Post-graduate diploma or University degree and/or adequate degree; Master’s degree is a plus; MBA ideal
- Marketing, Psychology, Behavioral Sciences background, or an equivalent qualification preferred
- 10+ years of experience and successful track record in leading Digital Marketing and CRM teams in B2C (or B2B) facing industries.
- Excellent People Management skills and experience in leading large and diverse teams
- In depth and excellent experience in content management and multichannel distribution across all digital media types
- Significant experience in developing and activating breakthrough digital marketing campaigns across digital media channels
- Proficiency with CRM and/or Direct Marketing, ideally in an e-commerce environment; previous experience in a customer-centric environment is highly desirable
- Proven track record in leading and collaborating with Digital, CRM and Communication Agencies
- Extensive experience in digital and CRM performance tracking and analytics
- Experience in management of extensive marketing budgets
- Experience with Web, Digital and CRM analytics and performance management
- Fluent German and good English language skills
- Willingness to travel (10 - 25%)

**Working at Abbott**

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

- Career development with an international company where you can grow the career you dream of
- An attractive benefits package (e.g., attractive Abbott Pension Plan, a company bike, employee stock purchase program)
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- A challenging position in a fast-growing crisis independent industry
- Become part of a dynamic, highly educated, highly skilled,

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