German-speaking Senior Copywriter
vor 3 Monaten
**About Autobahn Security**
Autobahn Security is a technology start-up with a vision to make cybersecurity and vulnerability management accessible to all businesses. Our SaaS product has been developed by some of the world's finest cybersecurity researchers and experts. Our SaaS tool allows both cybersecurity experts and non-experts to embark on a journey to implement effective vulnerability management in their businesses.
**Job Brief**
The Senior Copywriter role is part of our Marketing team, responsible for the definition and execution of our content roadmap. The position will be located in Berlin and supports the overall Marketing program. The role operates in close collaboration with marketing, sales and senior leadership to deliver first-class content in German language and support Autobahn Security's plan to become the market leader in our space in the DACH region.
**Responsibility**:
- Define our content roadmap to position us as market leaders in our space and share valuable content for our prospects and customers according to the lifecycle stage
- Ideate and create high-quality, cross-media B2B content to convert and nurture leads along with the customer journey (e.g. website, whitepapers, surveys, research studies, case studies, etc.)
- Maintain and manage an automated content marketing machine with a view to driving and qualifying leads
- Conduct internal and external research to identify key insights, trends and strategies that are relevant to the company's mission
- Create quality content and ads in the common social media channels
- Analyze and report on relevant KPIs, including measuring the efficiency of the content strategy
- Maintain a close exchange with colleagues as well as briefing and commissioning external service providers and agencies
**Requirements**:
- 5+ years of demonstrable experience creating B2B content with a focus on lead generation, preferably in the Cybersecurity space.
- You can think strategically as well as creatively
- You're a native level German speaker (and writer), and have business writing skills in English
- You have experience with ad campaign managers, including Google Ads and SEO-optimized writing
- You know how to optimize content for organic search
- You are familiar with tools such as HubSpot, Google Analytics, Hootsuite
- You are an engaging writer, who can define and create audience-facing material, using insights gleaned from a range of specialists within the company
**Perks & Benefits**:
- This is a unique entrepreneurial opportunity to join the world of Cybersecurity in Berlin
- You will have a high degree of freedom to shape the technology of Autobahn Security and the opportunity to working in an international environment
- Flat hierarchy - we value everybody's input and contribution
- Urban Sports Club membership
- BVG Pass (Public Transportation)
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